Headcount: 32 (+220%)
Specialism: IT asset management
HQ: Warrington, Cheshire
This “bootstrapped” IT asset management consultancy operates completely independently from software vendors and resellers, CEO Tony Crawley tells us (see below).
Founded in 2015, its average monthly headcount hit 32 in calendar 2025 (up from 24, 12 and 10 in the previous three periods), recently filed accounts indicate.
The Cheshire-based firm recently recruited former Softcat ITAM Enterprise Director Matt Ward as its first Client Success Officer.
View the wider Fast-Growth 50 here.
Q&A with Synyega CEO Tony Crawley
How have you been able to increase headcount in a flat market?
Our growth is entirely organic. Synyega was bootstrapped and deliberately chose the harder path of remaining completely independent from software vendors and resellers, meaning we only get paid to represent the client’s interests.
That independence creates trust, but it also means we must compete purely on capability without the giant sales structures of the reseller channel – so we invest heavily in elite expertise.
What mega trend do you think will most shape the year for your company?
The financial and operational impact of AI adoption.
AI dramatically increases the cost and complexity of technology estates and organisations that succeed will be those that bring financial discipline, governance and transparency to AI investments, exactly where Synyega operates right at the convergence of FinOps and IT asset management.
Which competitor or peer do you respect the most, and why?
I have huge respect for the FinOps Foundation ecosystem, which has helped professionalise cloud cost and value management globally.
Synyega contributes to the development of the framework and is a certified training and service provider and the community has played a major role in accelerating maturity across the industry. The community is full of energy.
What’s a fact or quirk about your company most people won’t know about?
For a company of our size, the scale of work we engage on often surprises people.
We have supported some of the world’s largest organisations, advised on software agreements worth over £1bn and even advised national governments on how they manage technology spending.
Does the rise of AI and automation make it less likely you’ll continue to add headcount at the same rate in the coming years?
Unsurprisingly, this came up on a recent analyst call.
Imminently, AI will automate some lower-level analysis but the governance and financial complexity it introduces means demand for experienced specialists is actually increased rather than decreasing.
Name one thing you have planned for the next 12 months
The biggest shift is the rapid growth of converged services such as AI cost management.
Three years ago converged services represented 0% of our revenue. Last year it accounted for 33% of our revenue, combining IT asset management, FinOps, GreenOps, and tooling into a single advisory model.
