Specialism: Disruptive tech and tailspend management
Vendors include: Cubro, Nitro, Panzura, Recorded Future, Veracode, Infinidat
Revenue: £107m (+11%)
Headcount: 92
Active reseller/MSP base: 30-40
With a client base of just 30-40 key accounts, this tail spend management specialist serves a smaller number of large VARs and SIs than most of its peers in this report.
ASM’s revenues dipped 2% to £96.5m in its year to 31 March 2024, which it attributed to two customers who faced “significant pressures in their respective markets”.
The UK’s contribution towards the total dropped from £73.7m to £64.4m, with mainland Europe – where ASM boasts German and French offices – contributing £32m.
Fresh numbers about to be filed on Companies House show revenue rebounding 11% to £107m, ASM told us (hence the profile header).
The Cheshire-based outfit has spent the last two-to-three years “focused on building strong foundations for sustainable growth”, Sales Director Iain Tomkinson tell us (see Q&A below).
“Standing still, and admiring the view is not an option”
Quickfire Q&A with Sales Director Iain Tomkinson
What’s your top priority over the next 12 months
Over the past 2–3 years, we’ve focused on building strong foundations for sustainable growth – investing in our systems, CRM, people, and geographic reach. The year ahead is about optimising these assets to maximise impact and accelerate growth, ensuring we fully leverage the infrastructure we’ve put in place.
Name a vendor or technology area that’s been a hit for you in 2025
No surprises that cyber security has been in demand, especially enterprise-level threat intelligence.
Are you expecting to grow in this calendar year?
100%, yes. We’ve had an incredible start to 2025. We are expecting to maintain double-digit growth.
What distribution news story most grabbed your attention in 2025?
The merger of ALSO and Westcoast.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
It shows that, despite economic uncertainty, there’s still strong growth and resilience in the market, making it an attractive space for investors. Strategic acquisitions reflect confidence in the sector’s long-term potential and continued opportunities for expansion.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
Great marketing, not much more than that.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
It’s evolving at an unprecedented pace. Those that evolve and modernise, by listening to the needs and visions of their partners and vendors will be successful. Standing still, and admiring the view is not an option.
Oxygen 50 Must-Know IT Distributors and Marketplaces 2025 is Powered by Pimberly. See who else made the cut here.
