Specialism: Wireless networking
Key vendors: Commscope (Ruckus Networks), TP-Link, Cambium Networks, WatchGuard, Legrand, Siklu by Ceragon
Headcount: 58
Revenue: £38.4m (-13%)
Active reseller/MSP base: “Hundreds”
Having seen revenues dip 13% to £38.4m in calendar 2024 amid “economic headwinds”, this wireless networking specialist is projecting “modest to healthy growth” this year.
Operating teams focused on indoor wireless, outdoor wireless, security and cloud, Purdicom is committed to breaking the £50m top-line barrier, its latest accounts reveal.
TP-Link Omada has gone great guns for the Wantage-based outfit this year, MD Hugh Garrod told us (see Q&A below).
“TP-Link Omada has been a real success story for us this year”
Quickfire Q&A with MD Hugh Garrod
What’s your top priority over the next 12 months?
Deepening our value-add services and scaling cloud and security consumption by helping to align and grow our customers business and opportunities.
What’s the most under-rated facet of your business?
I’d say our collaboration and support we give partners. Many see us as “just a distributor,” but we bring experience and support together on wireless, networking, security, cloud and power solutions which helps partners win more converged solutions. The technical “bridging” role often gets overlooked in distribution and we have an awesome team ready to help.
Name a vendor or technology area that’s been a hit for you in 2025
Without doubt, TP-Link Omada has been a real success story for us this year. The growth has been exceptional. Partners are finding that Omada delivers enterprise-grade networking at a price point that makes it highly competitive across SMB and mid-market deployments. What’s been especially advantageous is the cloud-managed model, which aligns neatly with the way MSPs want to deliver services: simple centralised management, scalability across multiple sites, and reduced overhead in terms of configuration and maintenance. That combination of affordability, reliability, and ease of deployment has made TP-Link Omada one of the standout technologies for us in 2025.
Are you expecting to grow in this calendar year?
Yes, we’re projecting modest to healthy growth YoY. The environment is challenging, but several tailwinds are helping: increased security budgets, cloud migration, demand for resiliency, consolidation in the channel. That said, growth won’t be frictionless, margin pressure, currency fluctuation, logistic constraints are real headwinds.
What distribution news story most grabbed your attention in 2025?
The accelerated pace of consolidation in the distribution world – many smaller distributors being acquired by private equity or strategic consolidators.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
Consolidation pressure is intense. Larger players see scale, reach, and supply chain leverage as indispensable in this era of shrinking margins and volatility. The private equity firms now see distribution as a relatively stable cash-generating infrastructure layer with recurring value. The winners will be those who adapt and transform their model faster than the rest.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
I’d land at 8. Persistent tailwinds in cybersecurity, cloud & hybrid IT, managed services. Channel consolidation is forcing clarity; the weak get weeded out. There’s capital and investor interest which generates opportunities and customers are increasingly outsourcing the complexity to trusted partners.
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