Headcount: 42 (+133%)
Specialism: IT reseller
HQ: Sheffield
Founded in 2019, this Sheffield-based IT solutions provider has grown organically to reach an average monthly headcount of 42 in its fiscal 2025.
Simoda’s website features testimonials from customers including luxury car brand Lexus and homecare services outfit Prestige Nursing & Care.
The Microsoft, HPE, Cisco, Arctic Wolf, Dell, Veeam, SentinelOne and RingCentral partner is betting on wider AI adoption to shape its 2026, MD Daniel Bumby tells us (see below).
View the wider Fast-Growth 50 here.
Q&A with Simoda MD Daniel Bumby
How have you been able to increase headcount in a flat market?
We’ve grown organically by focusing on outcomes‑led technology and long‑term customer relationships, rather than chasing volume. That’s allowed us to expand capability in consulting, security and AI while staying profitable.
What mega trend will most shape 2026 for your company?
The shift from “AI experimentation” to secure, governed AI adoption. Customers now want AI that delivers productivity and insight without compromising data sovereignty or trust.
Which competitor or peer do you respect the most, and why?
Microsoft – not as a competitor, but as a peer ecosystem – because they consistently balance innovation at scale with enterprise‑grade security and responsibility.
What’s a fact or quirk about your company most people won’t know?
We deliberately turn work away if it doesn’t align with delivering real outcomes or protecting long‑term customer value – growth at any cost has never been our model.
Does the rise of AI and automation make it less likely you’ll add headcount at the same rate?
AI changes where we hire, not whether we hire. We’re investing more in higher‑value skills – consulting, architecture and technical – rather than pure operational roles.
Name thing you have planned for the next 12 months?
Scaling our AI readiness and transformation services across regulated sectors, helping organisations move from hype to measurable impact safely.
