Specialism: Specialist IT – mobile computing and EPoS
Key vendors: Zebra, Poindus, Sunmi, Newland, OneRugged, Janam, Seagull
Headcount: 30
Active UK reseller/MSP base: 700
Having founded Varlink in 2005, CEO Mike Pullon will exit the mobile computing and EPoS distributor on 31 October 2025 following its sale last year to Taiwanese point of sale terminal manufacturer Poindus.
Employing 30 staff, the York-based outfit counts Zebra, Sumni and Poindus itself among its key vendors.
“Investors recognise the long-term strength of the market”
Quickfire Q&A with CEO Mike Pullon
What’s your top priority over the next 12 months?
Reflecting the strength of our new ownership in our offer.
What’s the most under-rated facet of your business?
The ability and willingness to support new opportunities.
Name a vendor or technology area that’s been a hit for you in 2025
We are pleased that the new ownership structure has boosted the success of the Poindus brand in the UK.
Are you expecting to grow in this calendar year?
Yes
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
That investors recognise the long-term strength of the market
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
10
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