Headcount: 25 (+733%)
Specialism: IT reseller
HQ: Sheffield
Founded in 2019, this Sheffield-based reseller’s continued rapid expansion sees it rise three places on its ranking in last year’s report.
Simoda’s average monthly headcount soared from three to 25 between its fiscal 2020 and 2023 (a tally that has since swelled to 47, it told us).
The RingCentral, HPE, Microsoft, Lenovo, Arctic Wolf, Cisco, SentinelOne, 8×8, KnowBe4 and Leviton partner counts Lexus Sheffield among its customers.
Q&A with Simoda MD Daniel Bumby
You’re one of the UK’s fastest growing IT solutions providers by headcount. What would you attribute that to?
We have a clear strategic objective and have identified areas in which we need to grow and improve in order to achieve these. We have been fortunate that our brand presence has helped generate interest in joining Simoda from good people in the channel, which helps a lot.
What’s your biggest growth bet for 2025?
Obviously AI is on everyone’s agenda right now however the biggest driver here is the education of our customers. We talk about ‘turning possibilities into realities’ and this is exactly where AI is right now.
What’s been your biggest tech let down of the last 12 months?
Obvious this one, but I have to say Broadcom’s handling of the VMware acquisition, huge disruption which has caused no end of customer challenges.
Name one thing your company has planned for the next 12 months
Now that would be telling……. But seriously we are ramping up our Simoda talks tech series of video podcasts.
Which industry peer do you respect the most?
Quite a few here but I’m going to say my chairman, who also happens to be my Dad, Craig Bumby. I have learned so much from his journey from the steel industry to the tech industry.
Simoda featured in the Oxygen Fast-Growth 50 2025. Who is the Oxygen Fast-Growth 50? Find out more here. IT Channel Oxygen members can download the report here
