Headcount: 119 (+159%)
Specialism: Google consultancy
HQ: London
Founded in 2013, this fast-growing Google partner counts Vodafone and ASOS among its clients.
London-based Datatonic’s average monthly headcount vaulted from 33 to 119 between calendar 2020 and 2023. It currently employs 128 staff, it told us.
A nine-times Google Cloud Partner of the Year, its operations span the UK, Europe and North America.
Quickfire Q&A with Datatonic CRO David Kress
You’re one of the UK’s fastest growing IT solutions providers by headcount. What would you attribute that to?
The importance of data analytics and AI use cases to improve business performance, improve customer experience, and unlock new revenue streams, and the continued ground gained by Google in delivering competitive solutions for data, analytics and AI.
What’s your biggest growth bet for 2025?
That clients will accelerate their adoption of AI. We believe that the era of the PoC [proof of concept] is over, and moving use cases into production quickly will provide companies with a significant advantage over their slower-moving competitors. We are seeing more use cases funded by the business rather than IT.
What’s been your biggest tech let down of the last 12 months?
The proliferation of AI options in software solutions that require additional licensing. It’s financially unsustainable for clients if software companies continue to charge for functionality driven by AI in each of their products.
Name one thing your company has planned for the next 12 months
Going big internally with AI. Gemini is such a powerful tool and Notebook LLM and DeepResearch provide easy to use platforms to improve our operations. We have already seen homegrown solutions for forecasting, sales development, SOW and contract review and compliance, best practice aggregation, and more.
Datatonic featured in the Oxygen Fast-Growth 50 2025. Who is the Oxygen Fast-Growth 50? Find out more here. IT Channel Oxygen members can download the report here
