Specialism: VoIP hardware
Key vendors: Yealink, TP-Link, Draytek, Algo, Snom, 2N, Fanvil, 3CX, Grandstream
Revenue: £14.9m (+9%)
Headcount: 25
Active reseller/MSP base: 1,200+
This VoIP hardware specialist team’s “experience” is its most-underrated trait (with most of its top execs having been on board for well over a decade), MD Justin Carl told us.
The Huddersfield-based Yealink and TP-Link ally saw revenues pogo 9% to £14.9m in its year to 30 April 2025, with operating profits widening from £1.1m to £1.3m.
Revenues are tracking 20% up for fiscal 2026 amid an “explosion” in its router business, Carl claimed (see quickfire Q&A below).
“Distribution should not be viewed as a dirty word”
Quickfire Q&A with MD Justin Carl
What’s your top priority over the next 12 months?
Increase our reach into the burgeoning market for networking equipment and leverage our technical skills to supply clients with zero-touch, fully provisioned products and drive recurring revenue streams from our industry leading failover solutions and Auto Configuration Server.
What’s the most under-rated facet of your business?
Our experience and brilliant people. Our Technical Director has been here 15 years; our Sales Director 12 years, our Head of Operations 15 years, our Chairman 13 years. Me only one year, but I have over 35 years’ experience. That all filters back to our clients and is testimony to how good it is to be part of this team.
Name a vendor or technology area that’s been a hit for you in 2025
Our router supply and router provisioning/configuration business has exploded in 2025. It now accounts for over 25% of our turnover from less than 10% two years ago, and it continues to grow.
Are you expecting to grow in this calendar year?
Yes, our financial year starts May and so far we have grown over 20%
What distribution news story most grabbed your attention in 2025?
The continued consolidation of key telecom clients has thrown up fabulous opportunities for distributors that offer services way beyond simple ‘box shifting’. We are working in ever closer partnership with our key customers to become a part of their business operations.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
Consolidation will continue. Those companies that have been active and continue to be active in M&A will be looking to make the most of the commercial opportunities that size and scale bring.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
Distribution should not be viewed as a dirty word. That’s simply wrong. However the ones that will grow and survive will be those that grow with the market through offering a range of fulfilment services that the channel needs and are nimble enough to change with the market at real pace.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
We see ourselves as a technical business supporting telco and networking channel as opposed to an IT distributor. In that sense I am extremely optimistic. Call it a 9.
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