Specialism: Components
Key vendors: Kingston Technology, Gigabyte, Newline, Ubiquiti, piXL, LOGIX, be quiet!, Antec, DeepCool, Adata
Revenue: £39.8m (+9%)
Headcount: 53
Active reseller/MSP base: 2,500
This components specialist is riding high on two consecutive years of solid growth, with revenues in its latest period – ending 31 March 2025 – hiking 9% to £39.8m (following an 11% uplift the previous year).
The Castleford-based outfit, which became employee owned in 2022, appointed a new MD in April 2025 in the shape of former Proact UK leader Martin Thompson.
It sees growing its PC build business as its top priority for the year ahead (see Q&A below).
“What’s not to be optimistic about?”
Q&A with Marketing and Communications Manager Scott Frankling
What’s your top priority over the next 12 months?
Our PC builds business has been growing and growing, so we are increasing our capacity with additional build technicians and an expanded build room. Both LOGIX (our business, CCTV and education PC brand) and the custom builds side of the business will see increased focus as demand continues to increase.
What’s the most under-rated facet of your business?
Aside from our extensive range of products, it’s our drive – it’s easy to get wrapped up in the day-to-day without really seeing how hard people are working, not just for themselves, but for our customers. We’ve always been extremely customer-focussed and we’re very proud of the good name Target has garnered over the past 27 years but it’s not until we analyse customer surveys and see how many anecdotal comments about specific members of staff and departments there are.
Name a vendor or technology area that’s been a hit for you in 2025.
Again, LOGIX had completely outperformed our expectations – very much helped by the end of support of Windows 10, it’s been a great opportunity to get the brand out there, particularly through our existing reseller customers and our B2B arm, Servers Plus.
Are you expecting to grow in this calendar year?
We already are – we’re in double-digit growth already and it’s only pointing upwards. Our major brands are experiencing some fantastic numbers and ServersPlus relaunching last month as a service-focused solutions provider in the business and education sectors is already drawing a lot of attention.
What distribution news story most grabbed your attention in 2025?
Preparation for the end of Windows 10 support was already well in motion by the beginning of the year but the announcement of the phasing out of DDR4 production increased opportunity further. AI has obviously affected the whole industry too with businesses, education and consumers accepting it as part of daily life as well as a tool.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
I would say the biggest thing is that the market is buoyant. People don’t invest in or buy other companies unless they are attractive and the ones you’re talking about certainly are that. They also address a very wide portfolio of clients but many of the people heading them have been around for a fair while, so it’s understandable they may want to do sell up and do something new.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’? I
It’s something I’ve never really understood – distribution has been around since the spice trade if not longer and it is pretty vital to the IT sector – for one thing distribution is not simply transactional, it’s more about developing the relationships with the vendors on behalf of the reseller and vice versa. Our long-term relationships with brands like Kingston and Gigabyte are perfect examples – there’s no way either of them could service the individual requirements of 2,500 resellers each, that would be at best incredibly inefficient and, at worst, impossible. As the go-between, distributors like Target are a sales department, marketing department and cheerleaders for brands and reach many more resellers than those brands would be able to reach alone. If it’s the term ‘distributor’ you don’t like, that’s fine, it’s just semantics, but what we do is way more than simple wholesaling.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
10 – What’s not to be optimistic about? The world is more and more reliant on IT every day, the technology is getting cleverer, and business entities will need to continue investing in it whether it’s hardware, networking or cloud based software and storage. We firmly believe there’s plenty of business out there for everyone.
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