Specialism: Cybersecurity
Vendors: Scale vendors: Okta, Yubico, OPSWAT, Verkada, Exabeam; latest disruptive signings: Halcyon, Horizon3.ai, Flare
Revenue: £57.3m (+0.7%)
Headcount: 41
Active reseller/MSP base: 350
This Stockport-based cybersecurity VAD unveiled a new technology strategy in April as it marked ten years in business.
Distology’s top line in its year to 31 March 2024 was virtually flat at £57.3m as revenues from some of its core vendors declined amid “a challenging period for the markets”.
Having expanded into Germany the previous year, it drew £10.2m of the total from overseas.
Recent vendor signings include Halcyon and Flare.
“Over the past 12 months we’ve launched PRaaS, SDRaaS, and VideoaaS”
Quickfire Q&A with CEO Hayley Roberts
What’s your top priority over the next 12 months?
Services will continue to be a big priority, both through the Distology Studios arm of our business, and through partners.
We’re also looking forward to growth across our portfolio, which we’ll keep developing and refining, as well as growth in our team and the expansion of additional revenue streams, particularly our ‘as-a-Service’ offerings. Over the past 12 months we’ve launched PRaaS, SDRaaS, and VideoaaS, and we’re excited to build on that momentum and deliver even more value to the channel.
At the same time, we’ll continue to stay grounded in the fundamentals, ensuring we never take our eyes off the ball.
What’s the most under-rated facet of your business?
One of the most under-rated facets of our business is the strength of our inside sales, sales support, and operations teams. These teams are fundamental and often work behind the scenes, but they are critical to our success. Their efficiency and precision allow us to consistently add value to our vendors and partners. For example, our sales support team averages a quote turnaround time of under an hour.
Name a vendor or technology area that’s been a hit for you in 2025
In 2025, one of our biggest successes has been the rollout of our new technology strategy which is a practical framework that defines and categorises our vendor ecosystem across four critical specialist domains: Workspace security, product security, security operations, and operational t”echnology.
This approach is more than just a taxonomy; it’s a strategic lens that helps us assess, strengthen, and evolve our portfolio. It ensures we’re aligned with the needs of our partners and customers today, while staying ready for the challenges and opportunities ahead.
A standout area for us is operational technology (OT) security, as it is a differentiator from other distributors.
We’re also seeing real traction within continuous threat exposure management (CTEM), with vendors such as Flare and Horizon3.ai.
Are you expecting to grow in this calendar year?
Yes. We expect to grow every year, and not just financially; we will also grow our knowledge/expertise, people, partner base, relevance in the market, impact, and brand.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
From a marketing point of view, it was bold, and it had the intended impact both then and now as it’s still being spoken about.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
11.
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