Specialism: Components distribution and PC assembly
Vendors include: AOC, AMD, ASUS, Corsair, Gigabyte, MSI, Palit, Powercolor, Razer, Thrustmaster
Revenue: £182.9m (-2%)
Headcount: 143
Active UK reseller/MSP base: Over 750
This components distributor and system builder achieved “another stable performance” in its year to 30 June 2024, it said in annual accounts showing revenues dipping 2% to £182.9m.
Things have become “much tougher” for most tech and computing companies following the Covid boom, Sales Director Elliott Hodgeon acknowledged.
He picked out cases and cooling as a growth hotspot for VIP in 2025 (see Q&A below).
The Warrington-based outfit in March confirmed its long-standing partnership with AMD is “evolving” to “suit both businesses better”.
“Cases & cooling has been a significant area of growth for us”
Quickfire Q&A with Sales Director Elliott Hodgeon
What’s your top priority over the next 12 months?
Successfully implementing a new ERP system across the business.
What’s the most under-rated facet of your business?
The layers of bespoke, tailored requirements we facilitate based on customer needs. Whether that involves custom packaging, labelling, repalletisation, or services such as serial scanning, wrapping or bundling – we prove daily that convenience means more than just delivering shipments quickly. Those aspects of our business remain underrated but continue to add tremendous value for our customers.
Name a vendor or technology area that’s been a hit for you in 2025
Cases & cooling has been a significant area of growth for us, with Hyte finally being able to go to mass-market with their market-disrupting Y-series range of cases, as well as adding NZXT to our portfolio. Thrustmaster racing peripherals have also been a significant addition to our range.
Are you expecting to grow in this calendar year?
Yes
What distribution news story most grabbed your attention in 2025?
There were two which had some impact for us – first the merger of ALSO & Westcoast and in turn Spire, and second the sale of Exertis and what this will mean for both them and the channel.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
That things have become much tougher coming out of a booming covid-period for most tech and computing companies, in particular in the UK with increased running costs adding further difficulties to an already challenging market.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
About the IT distribution market as a whole? 5. About VIP’s opportunities within that market? – 10!
Oxygen 50 Must-Know IT Distributors and Marketplaces 2025 is Powered by Pimberly. See who else made the cut here.
