Specialism: Cloud, mobile comms and connectivity
Key vendors: Microsoft, Sky, BT, Vodafone, VMO2, Cityfibre, Acronis, Bitdefender, Barracuda, Hornet
Revenue: £417.5m (+18%)
Headcount: 801
Active reseller/MSP base: 6,000
Styling itself as a ‘marketplace’ rather than distributor, Inflexion-backed Giacom saw revenues vault 18% to £417.5m in its year to 31 March 2024 (like-for-like growth, excluding acquisitions, stood at 12%).
Those numbers included just three or so months’ contribution from Inty, a December 2023 acquisition Giacom claims made it the largest Microsoft Indirect CSP partner in the UK. Its accounts revealed it paid an initial £18m cash consideration for the business.
Claiming to serve around 6,000 resellers and MSPs, Giacom has been growing organically despite a challenging economic backdrop” in 2025, its CSO Nathan Marke told us (see Q&A below).
“We have been growing organically despite a challenging economic backdrop”
Quickfire Q&A with Chief Strategy Officer Nathan Marke
What’s your top priority over the next 12 months?
Three priorities: Delivering our platform roadmap, helping more MSPs to improve their growth and profitability by selling telco services, helping our partners become strategic partners to their customers by seizing cloud growth through intelligent cloud – MW, Azure, Cyber and AI.
What’s the most under-rated facet of your business?
Our combined platform, software tools and people value proposition really can help partners grow faster and more profitably. But we are in a noisy market where often we are seen as ‘just another distributor’.
Name a vendor or technology area that’s been a hit for you in 2025
Our exclusive Sky FTTx Easy Switch solution, which helps our partners migrate their customers to All IP with minimal disruption.
Are you expecting to grow in this calendar year?
Yes. We have been growing organically despite a challenging economic backdrop, thanks to our incredible channel partners who continue to win market share by being better for SMBs than the alternatives.
What distribution news story most grabbed your attention in 2025?
The changes to the Microsoft distribution and partner programme landscape. They affected the whole MSP community, creating disruption, but also opportunity for partners investing in skills and certifications to grow faster.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
It’s a tough backdrop. Interest rates remain stubbornly high and sector valuations reciprocally low. For some, sale processes will be delayed and replaced with Re-Fis and resets. And when organic growth for well-funded businesses is hard to come by, the inorganic route is a way to push through the trough and create a platform for when the market returns, particularly when there may be some bargains out there.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
I’m sure it served their purpose!
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
We need to separate signal from noise. Noise (tariffs, autumn statements etc) disrupts spend, and it’s very noisy out there, but the Signal (long term growth in our business technology market) is as good as ever. I wouldn’t want to be in any other industry.
Oxygen 50 Must-Know IT Distributors and Marketplaces 2025 is Powered by Pimberly. See who else made the cut here.
