Role: CEO, Softcat
What’s been your business high point of the last 12 months?
Hosting 75 Softcatters for a typically mad weekend in Athens.
Name one thing your company is looking to achieve in 2026
Growth.
What keeps you awake at night as a partner leader?
Nothing – if you work hard with good intent in an industry like this all problems are solvable.
Is AI being over-hyped?
No.
What’s been your most successful internal AI project to date, and why?
Something called CatNav – it’s the kernel of an idea that will grow and grow. A system to help our people navigate the incredible breadth and depth of the Softcat offering as it continues to expand.
Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?
Not much will change.
Which tech gizmo (hardware or software) could you not function without?
Gaming PC with a massive screen (mainly to run F1 sims).
Which three famous people, dead or alive, would you invite to a dinner party?
Senna, Alonso, Verstappen.
If you had a warning label, what would it say?
Can’t tolerate narcissists and virtue signallers.
Which tech figurehead has impressed you the most this year, and why?
Demis Hassabis – combines incredible intelligence with genuine vision.
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