Role: CEO, Viadex
What’s been your business high point of the last 12 months?
Completing our MBO from our parent company in December 2025 — who subsequently entered administration in February. Fortune favours the brave and it is said that the sun shines on the righteous.
Name one thing your company is looking to achieve in 2026
To be the partner other partners call when the deal goes somewhere they can’t follow. Make Viadex the answer whenever a globally distributed client breaks the mainstream channel’s model.
What keeps you awake at night as a partner leader?
Partners facilitating cross-border HPC deployments without understanding GPU export control obligations under ECCN 3A090. The channel is sleepwalking into serious compliance exposure. That, and whether I replied to that email.
Is AI being over-hyped?
Software productivity claims? Massively. Infrastructure demand? Not even close to hyped enough. Jensen Huang was right and everyone else is catching up to a bet he made a decade ago.
What’s been your most successful internal AI project to date, and why?
Asking Claude whether AI is overhyped and getting a very confident, well-structured answer. Genuinely impressive. Whether it was right is another question entirely.
Can you share a surprising prediction about how the UK IT channel will evolve over the next 5 years?
Half the channel will rebrand around AI without meaningfully changing what they do. The other half will quietly get on with solving real problems and wonder why they didn’t shout about it more. The winners will be obvious in hindsight and invisible right now.
Which tech gizmo could you not function without?
iPhone. I run a business across a dozen time zones. If I had to choose between it and my laptop, the laptop is gone without a second thought.
Which three famous people, dead or alive, would you invite to a dinner party?
Edmund Burke, Margaret Thatcher and Keir Starmer. I’d love to watch Burke explain his speech to the Bristol electors to the other two and see which one looks more uncomfortable. I’d keep the seating plan careful. Probably.
If you had a warning label, what would it say?
Will identify the edge case. Will build a company around it. Do not attempt to convince him the mainstream option is fine.
Which tech figurehead has impressed you the most this year, and why?
Jensen Huang. A decade-long bet on GPU compute when the consensus said CPUs were fine, with the conviction to stay the course through all the years it looked wrong. Everything we’re deploying now is the downstream consequence of that stubbornness. Respect.
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