Headcount: 54 (+238%)
Specialism: Microsoft and digital transformation
HQ: Alton, Hampshire
Founded from the kitchen tables of lifelong friends Emma Henry and Samantha Kinstrey in 2013, this Microsoft partner today claims to employ over 90 staff.
The Hampshire-based outfit’s enlarged scale is undersold by Companies House data, which shows headcount rising from 16 to 54 between its fiscal 2021 and 2024.
Characterising itself as “the experts in making digital transformation personal”, its employees are a mix of change managers, communicators, designers, trainers and strategists.
Q&A with Inform Team Co-founder Emma Henry
You’re one of the UK’s fastest-growing IT solutions providers by headcount. What would you attribute that to?
AI adoption is moving fast, but technology alone doesn’t drive impact, people do. Without the right expertise, AI becomes just another tool gathering dust. We make adoption practical, scalable and built for the long haul.
What’s your biggest growth bet for 2025?
Copilot adoption at scale. AI tools only create value when people know how to use them. Organisations are moving beyond testing; they want AI they can rely on. We turn ambition into action.
What’s been your biggest tech let down of the last 12 months?
The “AI illusion”. Organisations have invested heavily, expecting instant impact, but AI isn’t just a switch you turn on. Without the right approach, it’s another big promise that never gets delivered.
Name one thing your company has planned for the next 12 months.
We’re closing the AI skills gap. No more hype, no more wasted potential, just AI embedded into the way people actually work, every day.
Which industry peer do you respect the most?
Verity Harding. She’s leading the charge on responsible AI adoption, shaping the future of AI ethics and governance. Her work aligns with our mission, embedding AI in a way that’s practical, ethical and built for long-term success.
Inform Team featured in the Oxygen Fast-Growth 50 2025. Who is the Oxygen Fast-Growth 50? Find out more here. IT Channel Oxygen members can download the report here
