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Home Must-Know Distributors 2024

26. M2M

Oxygen staff by Oxygen staff
13 November 2024
in Must-Know Distributors 2024
M2M at the Storage Awards
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Specialism: Memory and storage

Vendors: Samsung Electronics, Micron, Solidigm-SK Hynix, ASUS, Nvidia

Revenue: £51m (+19%)

Headcount: 25 (UK), 27 (total)

After battling against plummeting ASPs the previous year, this memory and storage specialist claims it has enjoyed a resurgence in fortunes in 2024.

M2M’s top line hit £51m in the 12 months to October 2024 on the back of success on the enterprise and gaming sectors, it told us (its last filed accounts, covering calendar 2024 show revenue of £42.7m).

Claiming to be Samsung’s number-one client and enterprise distie for components and memory, the Bromley-based outfit’s newer vendors include ASUS, Nvidia and AMD.

“M2M’s enterprise business has grown by 25% in 2024”

Q&A with MD Ged Mitchell (pictured above, far right)

What is M2M’s sweet spot?

We’re a lean, mean and agile value added distie in components, and now a solution provider in workstations and AI server solutions.  

Which product, service or vendor has stood out for you in 2024?

Enterprise SSD, memory and AI server solutions, plus new vendors ASUS, Nvidia and AMD.

If you could change one thing about your business at the stroke of a wand, what would it be?

An additional £10m cash would be handy.

When will the UK distribution market return to growth?

M2M’s enterprise business has grown in the UK channel by 25% in 2024. For client/consumer, 2H 2025.   

Name one area of your business where you are expecting to add staff in 2025

AI enterprise, workstation, gaming solutions.

If you could be a fly on the wall for a day at another distributor, which would you choose?  

Exertis (Hammer/Hypertec Teams).

See who made the wider Oxygen 50 Must-Know IT Distributors 2024 here.

Tags: M2M
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