Specialism: Wireless networking
Key vendors: CommScope, Cambium, TP-Link, MikroTik, Ceragon, Certa UPS, WatchGuard
Headcount: 52
Revenue: £44m (+0.2%)
This Wantage-based outfit is renowned not only for its knowledge of wireless tech but also its “love of football, fast cars and (arguably) awesome sense of humour”, according to its website.
Purdicom’s indoor wireless team gained “many new customers” in calendar 2023, the CommScope and Cambium partner said as it unveiled flat revenues of £44m for the period.
Striving to break the £50m turnover barrier in the “coming years”, Purdicom has three other sales teams focused on outdoor wireless, cloud and security, respectively.
“2025 should see another growth spurt”
Quickfire Q&A with MD Hugh Garrod
What is Purdicom’s sweet spot?
We see large success in the VAR, MSP, ISP & WISP ranging from £5-£10m turnover. These fast-paced businesses complement our approach and ambition to grow and see the support of our value-added services.
Which product, service or vendor has stood out for you in 2024?
The TP-Link Omada platform has demonstrated their transition from being a consumer-led business to a real contender in the B2B market. The free of charge cloud platform helps businesses and end customers requiring reliable, secure, and high-performance networking infrastructure in a centralised networking management platform with the sole aim of making the user experience simple and easy. It allows IT teams to manage, monitor, and configure entire networks from a single platform, reducing operational overhead.
If you could change one thing about your business at the stroke of a wand, what would it be?
Vendors not pushing for last minute give away sales at the end of every quarter.
When will the UK distribution market return to growth?
2025 should see another growth spurt.
Name one area of your business where you are expecting to add staff in 2025
Sales and marketing.
At its Channel Forums EMEA in October, Canalys characterised AWS Marketplace as one of the world’s largest distributors, owing to its growing third-party software business. On balance, do you agree?
With many of our services needing to adopt a private hosting option, Purdicom have embraced our customer using platforms like AWS as a need to offer services and support their customers’ needs.
If you could be a fly on the wall for a day at another distributor, which would you choose?
Mayflex.
See who made the wider Oxygen 50 Must-Know IT Distributors 2024 here.
