Specialism: Components
Key vendors: Kingston, Gigabyte, Antec
Revenue: £36.4m (+11%)
Headcount: 53
This components distributor and PC builder returned to growth in its year to 31 March 2024, according to soon-to-be-filed numbers it shared with us.
Having fallen for two consecutive years, Target’s revenues rebounded 11% to £36.4m during this latest period.
One of two companies profiled in this report that is employee owned (alongside Getech), the Castleford-based outfit serves independent retailers.
“We’ve been able to grow sales in a tough market”
Quickfire Q&A with Target MD Michael Lawrence
What is Target Components’ sweet spot?
We provide a number of value add services for the independent retailers. Our bespoke custom PC builder offers trillions of options to aid our customers in offering build services online for their customers. Our exclusive range of products offer retail ready solutions at great quality making customers substantial margins.
Which product, service or vendor has stood out for you in 2024?
We’ve been delighted with the growth of the LOGIX range of PCs and the breadth of the range offering solutions into multiple sectors including fire & security industry, education and even zoos!
If you could change one thing about your business at the stroke of a wand, what would it be?
More sales to more customers at higher margins 😊
When will the UK distribution market return to growth?
We’ve been able to grow sales in 2024 albeit from a relatively low share in what we have also found has been a tough market. Macro-economic factors look relatively more favourable moving into 2025 but no one can afford to wait for the market to turn; we need to make our own good fortune.
Name one area of your business where you are expecting to add staff in 2025
We will be adding new team members into our build room to keep up with the growth levels we are seeing.
At its Channel Forums EMEA in October, Canalys characterised AWS Marketplace as one of the world’s largest distributors, owing to its growing third-party software business. On balance, do you agree?
The numbers are hard to ignore – AWS is well positioned as one of the world’s largest software distributors.
If you could be a fly on the wall for a day at another distributor, which would you choose?
Any that have offices somewhere warm 😊
See who made the wider Oxygen 50 Must-Know IT Distributors 2024 here.
