Specialism: Rugged devices and gaming
Key vendors: ASUS, MSI, Panasonic Connect, Razer, Crosscall, Unitech, Prowise
Revenue: £33.5m (+2%)
Active reseller/MSP base: 900+
This rugged device and gaming specialist’s cash richness is its most under-rated facet, Director Jon Atherton tells us (see Q&A below).
Having turned over £33.5m in the year to 31 August 2025, the ASUS and MSI ally is gunning for a £36m tally for its fiscal 2026, according to figures it split out for us.
It is part of £134m-revenue, Basingstoke-based IT group Centerprise International (whose various interests are too long to list here but include system building and reselling).
“Scale baby, scale”
Quickfire Q&A with Director Jon Atherton
What’s your top priority over the next 12 months?
Scale baby, scale.
What’s the most under-rated facet of your business?
Cash rich – high credit insurance value.
Are you expecting to grow in this calendar year?
Yes by 20%
What distribution news story most grabbed your attention in 2025?
How the broadlines are struggling….
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
That niche and driving margin is paramount.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
I’m a 10 purely down to our attitude and strategy to scale over the next 3 years.
Oxygen 50 Must-Know IT Distributors and Marketplaces 2025 is Powered by Pimberly. See who else made the cut here.
