Specialism: Data storage and management
Key vendors: Quantum, Scale Computing, DataCore, Seagate Systems, Spectra Logic, Hammerspace, Supermicro, Parallels and Storware
Revenue: £30.4m (+46%)
Headcount: 34
This Canary Wharf-based data storage specialist took a big leap towards its £100m revenue goal in its year to 31 March 2024, as its top line pogoed 46% to £30.4m (according to numbers it shared with us).
Titan recently reputedly hired two of rival Exertis Enterprise’s top team to be its VP of Sales and CFO, in the shape of Phil Browne and Matthew Croucher.
In 2024, it has doubled the size of its sales team through its newly launched graduate programme, CEO Ben Jackson told us (see below).
“We’ve seen enormous demand for Scale as a [VMware] alternative”
Quickfire Q&A with CEO Ben Jackson
What is Titan’s sweet spot?
We have an edge to cloud proposition, specialising in data management.
Which product, service or vendor has stood out for you in 2024?
Scale Computing. With the Broadcom acquisition of VMware, we’ve seen enormous demand for Scale as an HCI alternative. Amidst uncertainty, price hikes, and terminated partner agreements, we provided our partners with the support in navigating away from VMware with this leading alternative. We also won Scale’s International Distribution Partner of the Year award in Las Vegas earlier this year, against some very large global competitors.
If you could change one thing about your business at the stroke of a wand, what would it be?
I’m an optimist, which is a blessing and a curse, so we have certainly made many mistakes over the years. Titan are incredibly fortunate to be privately owned, so we have had the freedom to make those mistakes and learn from them. On this basis there is nothing that I’d change, Titan keeps evolving, we keep growing, and we’ve got the scars to prove it!
When will the UK distribution market return to growth?
I’m confident we’ll see distribution bounce back in 2025. There have been challenging conditions over the last few years, which has not been helped by the political landscape in the UK. We’ve seen a lot of hesitancy, particularly within the public sector, when it comes to large scale projects and upgrades, but I believe we’ll see a strong end to our FY6, and hopefully distribution can be back in the positive.
Name one area of your business where you are expecting to add staff in 2025
This year we invested heavily in our solutions team, further enhancing our credibility as a specialist. I believe that Titan now some of the most technically proficient and commercially-minded solutions architects in the UK.
Also, through our newly implemented graduate programme we doubled head count in our sales team. I’m really proud of this initiative and we’ve brought in some incredibly motivated young people who have been a catalyst for further momentum within Titan. Our intention is to repeat this process bi-annually.
At its Channel Forums EMEA in October, Canalys characterised AWS Marketplace as one of the world’s largest distributors, owing to its growing third-party software business. On balance, do you agree?
I can understand why Canalys have labelled them as a distributor as they are transacting a large amount of software business. However, I believe that where they’re different to distributors such as Titan is when it comes to value-add. The services that we offer resellers allow us to support them and their customers throughout the procurement process. This is what sets Titan apart in the market and why there is very much still a genuine requirement for ‘VADs’.
If you could be a fly on the wall for a day at another distributor, which would you choose?
QBS Technology Group. That is a serious business only going in one direction.
See who made the wider Oxygen 50 Must-Know IT Distributors 2024 here.
