Specialism: Memory and data storage
Key vendors: Micron, Kingston, Innodisk, Aetina, Real Sense, Corsair, ATP Electronics, Intelligent Memory, Apricorn, Exascend
Revenue: £29.1m (+33%)
Headcount: 32
Active reseller/MSP base: 400+
This memory specialist saw revenues rebound by a third to £29.1m in its year to 31 March 2024 amid a stabilisation in the trading environment.
Strong sales of enterprise SSD and server DRAM contributed to the uptick.
Citing its efforts to decarbonise its business, Kent-based Micron and Kingston partner Simms is currently evaluating applying for B Corp status.
“More people should speak with us about our market intelligence”
Quickfire Q&A with Chief Commercial Officer Kevin Howse
What’s your top priority over the next 12 months?
AI readiness and scalable growth
What’s the most under-rated facet of your business?
Our market intelligence and consultative support add real value to customers; it’s something more should speak with us about.
Name a vendor or technology area that’s been a hit for you in 2025
Server SSDs and RAM.
Are you expecting to grow in this calendar year?
Yes – 25%+
What distribution news story most grabbed your attention in 2025?
Not one story in particular, but the volume of impactful cyber-attacks, combined with widespread tech layoffs attributed to AI, has been striking.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
It highlights a consolidating market where scale matters, but stability and specialist expertise are becoming true differentiators.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
I don’t agree with the approach, but it reflects frustration with outdated perceptions of distributors and a desire to redefine the industry’s real value.
On a scale of 1-10, how optimistic are you about the IT distribution market right now?
9
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