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46. Varlink

Oxygen staff by Oxygen staff
13 November 2024
in Must-Know Distributors 2024
Home Must-Know Distributors 2024
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Specialism: Specialist IT – mobile computing & EPoS

Key vendors: Zebra, Sunmi, Poindus, Newland, SBV (own brand), Janam, TSC

Headcount: 30

This specialist IT distributor now has a “real direction” and “big money behind us”, CEO Mike Pullon told IT Channel Oxygen following its sale to a Taiwanese point of sale terminal manufacturer in April.

Although Varlink last year told us it was on course to turn over around £15.5m in 2023, it is no longer able to disclose financial data.

Staff numbers currently sit at 30, the York-based Zebra ally told us.

Quickfire Q&A with CEO Mike Pullon

Mike Pullon, Varlink
Mike Pullon

What is Varlink’s sweet spot?

Helping new entrants (to our technology set) onboard products into their solutions.

Which product, service or vendor has stood out for you in 2024?

Both Poindus and Sunmi have introduced innovative products for point of sale applications.

If you could change one thing about your business at the stroke of a wand, what would it be?

We would be in a single building rather than three.

When will the UK distribution market return to growth?

When end users have the confidence to invest for productivity enhancement.

Name one area of your business where you are expecting to add staff in 2025

Technology support.

If you could be a fly on the wall for a day at another distributor, which would you choose?

Westcoast.

See who made the wider Oxygen 50 Must-Know IT Distributors 2024 here.

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