Headcount: 25 (+733%)
Specialism: Independent technology advisor
HQ: Sheffield
Founded in 2019, Simoda marks itself out from its competitors by eschewing a “traditional sales structure” (sales staff are paid “healthy basic salaries” in lieu of commission).
Its average monthly headcount soared from three to 25 between its fiscal 2020 and 2023 (and now stands at 40, it told us).
The Yorkshire Microsoft, Cisco, HPE, Arctic Wolf, Ring Central, 8×8 and Virtuozzo partner’s repertoire spans cyber security, cloud solutions, Microsoft 365, datacentre infrastructure and IT support. Customers include Boohoo and several NHS Clinical Commissioning Groups.
Q&A with Simoda MD Daniel Bumby
What lies behind Simoda’s lightning headcount growth?
We operate a no-nonsense, no-BS approach. We do this by having a non-commission sales team. This ensures our focus remains on the technology rather than the sales person’s commission. All our team members are included in our annual profit share scheme. We call this our technology-first strategy.
It is all about successful business outcomes where we help business leaders and IT teams solve issues, address challenges and achieve objectives through the delivery of technology products, solutions and services. We have a clear technology strategy which encourages innovative and disruptive technologies to play a big part in customer success.
What do you see as your biggest growth opportunity for the next 12 months?
As most IT organisations will say, AI is a big growth area for us in the next 12 months, however we are still having lots of public, private & hybrid infrastructure conversations. Our solution stack covers seven key areas, (EUC, comms, cyber security, cloud, infrastructure, data intelligence, network services) each of which has a big part to play in the next 12 months of Simoda.
2024 would be a successful year if…
We continue to get noticed for our efforts, it means a lot to see our success recognised by our peers and overachieve our forecast ‘obviously’
What’s a strange or interesting fact about Simoda most people won’t know?
As well as running Simoda, I’m a house, techno music producer, DJ and record label owner.
