UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Blog

‘America’s Truss moment’? 4 teachable takes on tariff turbulence

What are industry leaders saying about the US' imposition of sweeping import tariffs?

Oxygen staff by Oxygen staff
7 April 2025
in Blog, News, Tech trends
Steve Rigby and Steve Brazier
Share on LinkedinShare on Twitter

The era of globalisation as we know it “has come to an end”, a government minister said yesterday following the US administration’s imposition of sweeping import tariffs.

That means no more “cheap fast-fashion or cheap TVs” and (and, perhaps, no more cheap tech).

Stock markets crashed last week as governments around the world scrambled to respond to measures many think will make the planet, incuding America itself, poorer, more insular and more miserable.

The UK – which as it stands will be subject to 10% tariffs on nearly all US exports – is already reportedly drawing up a list of items it could hit with retaliatory tariffs.

But what does this mean for the IT channel and UK economy? And will it lead to a resurgence in homegrown tech and cloud services?

As IT Channel Oxygen is known for its neutral reporting, in this story – as in all others – we will straddle the wooden garden divide and let some industry luminaries do the talking for us….

“Is this the Americans’ Truss moment?”

Steve Rigby, Co-CEO, Rigby Group
Steve Rigby

Steve Rigby, Co-CEO of SCC parent Rigby Group

In a LinkedIn post, Rigby questioned whether the introduction of blanket tariffs amounted to “the Americans’ Truss moment” or “an act of genius that rebalances trade in the world?”.

“For me this represents the largest act of economic self-harm the modern world has seen,” he wrote.

The UK government’s “level headednesses” places the country in a strong position, Rigby added, however.

“We are toward the top of a trade deal pile and if the market gyrations continue, [the US president] will need an olive branch to show there is an end in sight to these damaging and dangerous moves he is playing on the global chess board,” he wrote.

“Time to prioritise European datacentres over American ones?”

Alexandre Guérin, Co-Founder, Holori

As the Co-Founder of a French cloud infrastructure visibility and cost optimisation platform, it’s fair to say Guérin has a horse in the race.

But he pointed out that – with EU Commission President Ursula von der Leyen already reportedly considering taxing US software and digital services – customers on this side of the Atlantic could see a 20% jump in their cloud bills “just like that”.

“For enterprises with a global footprint, this may be hard to change everything overnight. But for new projects, it might be time to prioritise European datacenters over American ones,” he wrote in a LinkedIn post.

“One thing is certain: Hyperscalers won’t absorb the cost. Just look at how they handled rising electricity prices – they passed the costs straight to customers, and prices never really came back down.

“Potentially in Holori cloud cost management platform a new kind of recommendations will appear: Relocate infrastructure for tax save you 20%.”

“Apple’s unenviable position”

Steve Brazier, Canalys
Steve Brazier

Steve Brazier, Informa Fellow

The predicament of Apple CEO Tim Cook was the Liberation Day sub-plot that most “fascinated” the Canalys Founder and Informa Fellow.

After all, most iPhones are made in China, which was slapped with a 54% tariff. The fruity vendor was among the hardest-hit tech stocks on what was the worst day for US stocks since the pandemic  – its shares slumped 8.5% on Wednesday evening.

“Will Apple maintain global uniform pricing, essentially asking worldwide consumers to subsidise US tariff?,” Brazier pondered in a LinkedIn post.

“Or will they apply tariffs only domestically? This would make US iPhone prices the highest globally – both unpopular and seemingly unpatriotic.”

“We have dealt with worse”

Richard Behan, CAE
Richard Behan, CAE

Richard Behan, COO, CAE Technology Services

Behan prescribed a dose of stiff upper lip, asserting that the UK economy had faced worse shocks in recent years.

“For any UK business owner, it has been quite a week! The double whammy of the prospect of tariffs with the United States, combined with the rise in National Insurance and changing income tax thresholds, is not what any of us expected to be looking at a year ago,” Behan wrote in a LinkedIn post.

“Yes, the uncertainty and enforced changes are frustrating, but we have dealt with worse – the pandemic, for one! – and it’s a case of maintaining your resolve, and trusting in your people, partners and customers.”

Tags: AppleCAECanalysfeaturedHoloriRigby GroupSCC
Previous Post

‘Some deployments haven’t been up to scratch’ – Technimove CRO on rise of AI kit in the channel

Next Post

Softcat spends £8m on first acquisition in 32-year history

Related Posts

Marc Sumner, Robertson Sumner
Careers & Skills

‘More channel leaders will lose their jobs this year than ever before’ – recruiter

27 April 2026
Andy Cowdrill, mhance
People Moves

Microsoft alum Cowdrill joins ‘Microsoft-first’ mhance

26 April 2026
Market data

Channel well represented in northern tech growth list

26 April 2026
Steve Brazier
Partner

Computacenter’s market value tops £4bn after ‘masterstroke’ move

25 April 2026
Oxygen 250 2026 dinner - Sarah Shields, Computacenter
Tech trends

Oxygen 250 2026 dinner: UK channel partners expect components drought to last until 2030

23 April 2026
Ruth Patterson, HP
Big Interview

‘The ultimate priority is communication’ – HP UK boss on supply chain shortage

23 April 2026
Hege Store, Advania
Business

Advania wants to ‘double in size’ as it breaks UK’s top 10

22 April 2026
Neil Muller, Node4
People Moves

Former Daisy boss Neil Muller picked for Node4 top job

22 April 2026
Next Post
Graham Charlton, CEO, Softcat at Partner Forum

Softcat spends £8m on first acquisition in 32-year history

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen