Specialism: Enterprise software
Key vendors: Quest Software, OpenText, Droplet NeverTrust™, Foxit, TeamViewer, Macrium, EDB, NetBrain, Recast Software, Device42
UK headcount: 13
Active UK reseller/MSP base: 650
Despite being one of Europe’s largest enterprise software VADs, Prianto was gobbled up by an even larger peer in January in the form of QBS Software.
Counting Quest, Suse, Opentext, Flexera, Sailpoint and Wallix among its vendor muckers, the Germany-headquartered outfit turned over €194m in 2024 and has 170 staff.
In business since 2011, Prianto’s UK operation had an average monthly headcount of 13 in calendar 2024, according to its latest accounts.
The business currently styles itself as ‘Prianto, a QBS Technology Group Company’.
“Double-digit organic growth is embedded into our DNA”
Quickfire Q&A with Group Head of Security Jordan Travers
What’s your top priority over the next 12 months?
To continue the business’s growth, focusing on our vendor centric proposal to customers as a trusted advisor, whilst actively working on the seamless integration into QBS Software. Our key focus is to continue to enhance the service level we offer to our vendors and partner community. We have successfully seen this so far and I will ensure it continues.
What’s the most under-rated facet of your business?
Being a focused distributor that punches well above its weight. We continue to have very serious conversations with big vendors who hear about what we offer and deliver to our partners. We are agile and move at pace and with precision in the market. With this, we believe Prianto offers an unrivalled partner experience.
Are you expecting to grow in this calendar year?
Absolutely! Double-digit organic growth is embedded into our DNA and with the vendor propositions we offer that is guaranteed.
What distribution news story most grabbed your attention in 2025?
Probably our own! The acquisition by QBS Software unlocks many doors and opportunities for both of us. PriantoUK will join a group of companies that is quite simply changing the way the distribution market operates day by day.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
My personal opinion is that the market is changing very quickly. I think the legacy distribution model is going to disappear, and if you are not ahead of the curve, then I don’t think that style of distribution will be around for very long. Scale and perfect service are table stakes in 2025.
How do you feel that one company featured in this report took out a full-page New York Times ad in March, blasting the term ‘distributor’?
Depending on where you sit in the market and how you want to proposition your ‘distribution’ business, it means one thing to another. Everyone has their own opinion on what distribution means, and it is defining that clearly and driving the model you have created. If that works, then it works; if it doesn’t, then it will be very transparent.
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