Specialism: Data storage and management
Key vendors: Hammerspace, NVIDIA, Parallels, QNAP, Quantum, Scale Computing, Seagate Systems, Supermicro, Synology, Toshiba Electronics Europe
Revenue: £30.1m (+45%)
Headcount: 29
Active reseller/MSP base: 300+
Canary Wharf-based Titan has been “very successful” in positioning Scale Computing as an alternative to VMware following its Broadcom takeover, CEO Ben Jackson tells us (see Q&A below).
Its performance in its year to 31 March 2024 was “in line with the high expectations set by the directors”, its annual accounts stated as they showed revenues bulking up 45% to £30.1m.
Having expanded into the EU and MENA during the year, Titan has since launched a sales office in Sweden, which it dubbed a “global leader in data storage innovation”.
“The VMware fallout is continuing for partners and end users alike”
Quickfire Q&A with CEO Ben Jackson
What’s your top priority over the next 12 months?
AI adoption is progressing at a rapid rate, and our goal is to enable resellers to capitalise on this opportunity by giving them access to the infrastructure, software, and services needed to deliver customer outcomes.
What’s the most under-rated facet of your business?
Our vendor selection. We carefully select technologies that can integrate with one another so that we’re able to deliver complete solutions to customers. A great example from the last year was an opportunity where we were able to position eight of our vendors into a single proposition.
Name a vendor or technology area that’s been a hit for you in 2025
Scale Computing continues to perform strongly for us. The VMware fallout is continuing for partners and end users alike, and as the channel looks for an alternative, we’ve been very successful in positioning Scale Computing as a leading alternative. Scale provides faster deployments, reduced management overhead, and lower total cost of ownership, and for partners navigating the uncertainty in the VMware channel, Scale provides a clear and profitable path forward.
Are you expecting to grow in this calendar year?
In short, yes. With vendors like NVIDIA at the heart of our technology stack, we’re uniquely placed to capitalise on the demand for AI-ready infrastructure and build strong momentum in the years ahead.
What distribution news story most grabbed your attention in 2025?
Probably the proclamation from Jay McBain that AWS are one of the biggest distributors globally.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
It shows how capital-intensive and competitive broadline distribution has become. For smaller, specialist distributors, it underlines the importance of agility, expertise, and building closer partner relationships.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
It was a successful, headline-grabbing, PR campaign, but the reality is distributors are evolving faster than the label suggests. The most successful players are moving well beyond logistics into enablement, education, and value creation. Distribution as far as Titan is concerned, has never been about simply ‘box-shifting’.
On a scale of 1–10, how optimistic are you about the IT distribution market right now?
When it comes to specialist distributors who focus on value-creation, I would say an 8. Now more than ever, distributors have a critical role to play for resellers navigating new technologies and require partners with deep expertise who can ensure they stay ahead of their competition. It’s those guys that I see making headway in the space right now and it’s great that Titan can play a major role here.
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