Specialism: Storage
Key vendors: Dell, Seagate, Western Digital, Intel, Nvidia, APC, Eaton, Toshiba, Micron
Revenue: £282m
Active reseller/MSP base: 3,500
This newly rebranded storage distributor turned over £282m in the year to 31 March 2025, according to numbers it broke out for us (it told us about 20% of that total came from overseas).
The Hammer name had been absent for seven years before it was resuscitated on 1 October 2025.
With sister brand Exertis IT in the process of being sold to private equity, ‘Exertis Enterprise’ (as it was previously known) spotted an opportunity to “return to the brand that best represents its ethos and reputation”.
“The market is polarising into volume global distribution and value add and technical distribution”
Quickfire Q&A with Hammer MD Jason Chibnall
What’s your top priority over the next 12 months?
To expand our reach and portfolio across more customers in the EU.
What’s the most under-rated facet of your business?
Our approach and how we leverage the technologies we represent coupled with our deep technical expertise to provide outcomes not just product.
Name a vendor or technology area that’s been a hit for you in 2025
Nvidia
Are you expecting to grow in this calendar year?
Yes
What distribution news story most grabbed your attention in 2025?
Merge of Westcoast and ALSO.
3 of the 4 largest companies in this report have changed ownership in the last 12 months (or are about to). What does that say about the market?
The market is polarising into volume global distribution or value add and technical distribution.
How do you feel that one company featured in this report took out a full-page New York Times ad in March blasting the term ‘distributor’?
Not really sure of who the ultimate target audience for a paid advert was, but it’s created interest in Pax8, which will be good for them.
I don’t really feel too strongly or not about the term ‘distributor’, which they seem to be distinguishing themselves apart from. But it is a term that has been very clear to everyone in the channel for many years, which allows each of us in the relationship between vendors/manufacturers and the ultimate end users to know what role we play in that relationship.
Our platforms for delivery may distinguish us against our competitors but fundamentally doesn’t change our place in the channel supply chain hierarchy.
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