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Home Partner Leaders 2026

David Dudman, Jigsaw24

Oxygen staff by Oxygen staff
16 July 2026
in Partner Leaders 2026
David Dudman, Jigsaw24

David Dudman, Jigsaw24

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Role: Managing Director, Jigsaw24

What’s been your business high point of the last 12 months?

Within the last 12 months we have delivered three large-scale digital transformation projects that were executed exceptionally well and helped our customers see real tangible value from their digital investments.  

It was a great achievement for the business, especially considering this was achieved alongside continuing to help our customers navigate increasingly complex technology decisions whilst growing our well-established services capabilities. 

Name one thing your company is looking to achieve in 2026

In 2026 we are continuing to strengthen our position in the market as a trusted transformation partner, specifically by supporting our customers move from AI experimentation to AI at scale, delivering measurable business outcomes rather than proof-of-concept projects.  

What keeps you awake at night as a partner leader?

The pace of technological change. We want to ensure we are continuously investing in the right skills, talent and internal team capabilities to stay ahead of the market while being a market-leading voice that our customers can rely on to advise on technological change at scale – this is a constant priority and a real challenge.  

Is AI being over-hyped?

I’m not sure it’s a case of over-hype. Like any transformational technology there’s plenty of hype and, although I am often at the forefront with a level of cynicism, I suspect the level of hype doesn’t come close to the level of change or impact we will see over the coming years. 

What’s been your most successful internal AI project to date, and why?

Internally, our AI initiatives have focused on improving productivity and knowledge-sharing across the business to ensure that we are maximising the value our internal experts can provide to our customers.  

We’ve also been embedding a lot of automation across our business to ensure that proposals and contracts can move to the right people at pace, which has allowed the sales team to focus more on customer engagement as opposed to internal processes. 

Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?

I think the distinction between reseller, managed service provider and consultancy and systems integrator will continue to converge, having seen two decades of resellers moving to be more services-focused.  

There is also a technological disruption that is redefining daily operations. The typical service desk and remote monitoring management landscape will see significant changes and adapt as AI develops and continues to integrate in these settings. The MSPs who lead with a consultative, business outcome-focused approach will be the ones who succeed. But this is the space where I see there being the biggest surprises over the next five years. 

Which tech gizmo (hardware or software) could you not function without?

Noise-cancelling AirPods – the ability to switch off outside distractions to think uninterrupted is becoming a precious commodity. When I’m able to switch off external noise, notifications and information overload, that is when I can deliver my greatest outputs.  

Which three famous people, dead or alive, would you invite to a dinner party?

Alan Turing, Vivienne Westwood and Rory Sutherland.  

These three British people challenged convention in completely unique ways, and the debates that could be had regarding leadership, innovation and human behaviour would be fascinating and something I’d take a lot from.  

If you had a warning label, what would it say?

As someone on my team once said: “Has an allergy to waffle”. If there’s a shorter way to say it, I’ll probably suggest it. Cut the noise, give me the facts.  

Which tech figurehead has impressed you the most this year, and why?

Alex Kendall has been incredibly impressive. He’s demonstrating that AI’s true value lies in practical, real-world application, not just technical capability.

What really stands out to me though is his ability to anticipate where technology is heading rather than simply responding to where it is today. He backed a fundamentally different approach to AI and autonomous driving when most of the industry was following more established paths. 

Showing the conviction to stick with a vision over the long term is a powerful reminder that true innovation comes from challenging assumptions rather than just making incremental improvements to what already exists.  

View the Oxygen Partner Leaders hub, powered by Giacom, here

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