Role: CEO, LIMA
What’s been your business high point of the last 12 months?
Achieving Great Place to Work certification with an 86% rating. When your people love where they work, everything else falls into place. We’re seeing that in our customer satisfaction scores too.
Name one thing your company is looking to achieve in 2026
Driving organic growth while moving the needle on NPS. The two are connected, so does that count as one thing!?
What keeps you awake at night as a partner leader?
My head is full of systems, processes and transformation we’re working through. When we get it all working perfectly it will be amazing for the business and our customers.
Is AI being over-hyped?
I’m not sure it’s overhyped, but most businesses haven’t figured out how to make it work for them safely. That’s a massive opportunity for partners who understand platforms, data and security.
What’s been your most successful internal AI project to date, and why?
Using AI to analyse the root cause of recurring tickets. It’s helped us to become more predictive, spotting trends and resolving issues before customers even notice them.
Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?
Maybe not surprising but I think we’re going to see continued consolidation in the market and an increasing number of companies not making it if they don’t diversify and modernise their managed services.
Which tech gizmo (hardware or software) could you not function without?
Call me old-fashioned but it’s got to be the voice call. Customers have my number. My team have my number. If we want something sorting then let’s talk it through, rather than playing notification tennis!
Which three famous people, dead or alive, would you invite to a dinner party?
Controversially, Elon Musk, because I just can’t figure him out. Winston Churchill, to understand how he showed such incredible leadership during a time of crisis. And Hulk Hogan – he was my favourite wrestler as a kid and I can’t escape my inner child!
If you had a warning label, what would it say?
No food or drink after midnight (like in Gremlins…)
Which tech figurehead has impressed you the most this year, and why?
Russell Horton, [former] CEO of FluidOne. He’s taken the business from £20-30 million to over £140 million, built a brilliant culture, invested in charity and education, and has some of the highest NPS scores in the industry. Impressive on every measure. And I don’t mind saying so, even though he’s a competitor.
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