From top 10 outfits WWT (whose CEO, Jim Kavanaugh is pictured above), CDW, and SCC to the likes of XMA, CSI, TET, TSG, DTP, VCG, DSP, IPI and OCF, three initials appears to be the winning strategy for picking names among the 250 firms in IT Channel Oxygen’s inaugural Oxygen 250 report.
Arrow Business Communications trumped them all in November, however, when it rebranded as a three-letter acronym, namely ‘ARO’.
ARO is among the exceptions to the rule when it comes to recent rebrands among Oxygen 250 firms, with many of those with newly refreshed company identities plumping for names that sound like characters from Sci-Fi novels (Aurora; Cybit; Tialis; Kocho; Kubus; Onnec; Tieva).
Although there is (currently) no ‘Aardvark IT’ in the top 250, some clearly have an eye on being as close as possible to the start of the alphabet (see below).
