AWS is adding or tweaking a trio of solution provider partner incentives amid a wider annual shake-up to its partner programmes.
Rolling out from 1 January 2026, the strategic updates are designed to help partners “scale their AWS practice and drive greater customer success”, AWS exec Sachin Vora, said in a blog post yesterday.
They come after the public cloud giant returned to growth levels not seen since 2022 in its latest quarter.
Trio of tweaks
Solution Provider partners will be graced with three new or updated incentives.
This includes a Streamlined Base Benefit that consolidates the previous Base incentive and Technical Capability Discount.
A New Customer Incentive that rewards partners for winning new customers will replace the Partner Originated Discount (POD), Public Sector Discount (PSD), and Customer Engagement Incentive: Grow, meanwhile.
Finally, AWS is introducing a New Partner Growth Incentive that recognises incremental growth across a partner’s resale portfolio.
At the same time, AWS is introducing a new Private Pricing Resell incentive for resellers. This is designed to offer them and their end customers access to commercial benefits in exchange for spend commitments.
And MSPs aren’t excluded from the love-in, with three new incentives for this breed of partner also going live in 2026 (as already announced here).
“These strategic updates to our channel programs reflect our continued investment in the Partner network and our deep commitment to Partner success,” stated Julia Chen, Vice President of Specialists and Partner Core at AWS.
Despite last month hitting the headlines for causing a global outage, AWS posted its highest growth in three years for its Q3 ending 30 September.
“AWS is growing at a pace we haven’t seen since 2022, re-accelerating to 20.2% YoY,” Amazon CEO Andy Jassy said in the results statement.
“We continue to see strong demand in AI and core infrastructure, and we’ve been focused on accelerating capacity – adding more than 3.8 gigawatts in the past 12 months.”
