There may be no Gartner Magic Quadrant for it yet, but Distology has added ‘PR-as-a-Service’ – or PRaaS – to its growing services offering.
It is one of two additions Distology partners can now draw on alongside its new Finance-as-a-Service (FaaS) offering, and comes after the distributor launched an incubation service earlier this year.
Under the new PRaaS offering, Distology is linking arms with PR agencies it says can offer its partners a cost-effective monthly retainer to provide PR planning, press releases and social media coverage, among other things.
“Our PRaaS offering is designed to meticulously craft and deliver targeted messages, create brand awareness in the channel, and ultimately drive growth for our vendors in both our UK and Benelux regions,” Distology CMO Sarah Geary said.
The FaaS offering is designed to allow partners’ customers to spread the cost of their cybersecurity investments via affordable, fixed payments over a flexible period, eliminating the need for upfront lump-sum payments, meanwhile.
“It’s a privilege, in this tough economic climate, to offer customers a third option for securing the technology they need to protect themselves without worrying about what it means for their bottom line. Alternative finance options like this are crucial to protecting their future success,” Distology CEO Hayley Roberts (pictured top) said of the latter.
The latest additions come after Distology launched an incubation service in partnership with Colition, a new outfit formed by former Rubrik channel leader Lisa Roberts in June.
The growing list of services enable it to “go beyond just offering the latest cybersecurity solutions”, the distributor claimed.
