Intec Micros has repositioned itself as a networking and intelligent connectivity specialist in a move its CEO says mirrors where its resellers most require its expertise.
Birmingham-based Intec ranked 22nd in IT Channel Oxygen’s most-recent Must-Know Distributors.
The Chiltern Capital-backed, tier-two vendor specialist saw calendar 2023 revenues fall 5% to £70.7m.
Today, Intec announced a “strategic repositioning” that will see it focus on networking and intelligent connectivity.
“These are undoubtedly the areas where our customers face the most significant complexity and where they need a disti with real expertise,” Intec CEO John Hayes-Warren told IT Channel Oxygen.
“By focusing on these high-impact technologies, we ensure that customers can come to us not just to transact but to grow, with a team that will work with them to advise, design, and support their needs.
“We’re not abandoning other technologies entirely, but we’re being transparent about where we bring the most value. It’s a strategic move to become a more distinct, specialist partner rather than just another distributor.”
Despite having roots in sub-distribution, today Intec boasts direct distribution agreements with the likes of Ubiquiti, Zyxel, NetAlly and Vertiv, Hayes-Warren confirmed.
“To support this, we’ve invested in specialist talent across sales, pre-sales, and services – particularly in networking, connectivity, and data centre infrastructure,” he said.
“These experts are not only helping us win larger, more complex deployments, but also co-creating joint case studies that showcase real-world success and innovation.”
A new e-commerce platform designed to offer a streamlined purchasing option for customers who prefer digital convenience complements, rather than contradicts, Intec’s renewed focus on personal service, Hayes-Warren claimed.
“We’re not rejecting automation outright; instead, we’re using it selectively as a tool to enhance customer experience where it makes sense,” he said.
“The distinction we’re making is that while others may be moving towards high-volume, low-touch, we’re investing in the human layer – expertise, consultative support, authentic relationships – while still offering the digital tools customers expect for efficiency and convenience.”
