Role: SVP & Managing Director, CDW UK and International
What’s your business high point of the last 12 months?
I have many highlights, but at the core we are transforming our business, driving impactful efficiencies to meet our customer’s needs., whilst delivering double digit growth.
Name one thing your company is looking to achieve in 2026.
Becoming AI-native, not as a buzzword but as an operating model. Aligned to our global strategy, delivering faster outcomes for our customers, underpinned by double-digit sustainable growth.
What keeps you awake at night as a partner leader?
Time, not enough hours in the day! Four decades in technology with an ever-changing technology landscape, but now the pace is unprecedented.
Is AI being over-hyped?
No. If anything, it’s under-realised. The task-level gains are real and measurable: faster coding, sharper customer service, empowered workers leading to quicker more impactful decisions.
What’s been your most successful internal AI project to date, and why?
Our gold-standard Logistics & Technology Centre in Rugby. AI-enhanced automation across our ASRS, AGV fleet and conveyor are embedded in daily operations, not just driving efficiency on the warehouse floor but forecasting bottlenecks across our global supply chain before they bite. The result is a logistics capability delivering at scale, speed a seamless experience for our customers.
Can you share a surprising prediction about how the UK IT channel will evolve over the next 5 years?
After this long in the channel, very little surprises me; it’s a fast-moving landscape, and our job is simply to navigate it and meet customers where they need us. My prediction is that by 2031 the strongest players won’t have stopped reselling or managing technology, they’ll have evolved alongside it, increasingly valued for proving that AI-driven, autonomous work is safe, compliant, cost-controlled and reversible. That shift, from delivering technology to assuring it, won’t be achieved alone; it will rely on even deeper partnerships across vendors, regulators and customers to deliver the outcomes that matter.
Which tech gizmo (hardware or software) could you not function without?
Still my mobile phone, and I’m utterly reliant on it. Everything on demand. Just don’t touch the Wi-Fi.
Which three famous people, dead or alive, would you invite to a dinner party?
King Charles, Narendra Modi and Amal Clooney.
If you had a warning label, what would it say?
“Caution: active BS radar.”
Which tech figurehead has impressed you the most this year, and why?
Michael Dell and Jeff Clarke, set out a deceptively simple plan: drive the business to sustainable growth and automate it. As Clarke puts it, “the AI wave is here and we’re riding it.” Simple on paper, but the results show just how powerful that clarity can be.
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