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Home Distributor

14 distribution bosses reveal which peer they would secretly spy on

Who would they visit as a fly on the wall or undercover apprentice?

Oxygen staff by Oxygen staff
18 November 2024
in Distributor, Indepth
14 distribution bosses reveal which peer they would secretly spy on
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UK distribution bosses have revealed which of their peers they’d most like to spend time with undercover for IT Channel Oxygen’s 50 Must-Know UK Distributors report.

The report ranks the largest UK IT distributors on our radar by approximate size. Members can discover who made number one, and the wider top 50, here.

In partnership with ResourceiT, we’re also bringing you access to exclusive insights into what resellers and MSPs REALLY want from their distributors in 2025. The research, conducted across 30 UK resellers, reveals several critical insights that will help distributors better align their strategies with reseller needs as they head into 2025 (brief registration process required).

Download research here

As part of Must-Know Distributors, we asked top execs from each of the 50 (or the 44 we made contact with) a combination of serious and more playful questions.

This included which peer they’d effectively like to spy on (in either the capacity of a fly on the wall, or an undercover apprentice).

More than half of them were game enough to answer this question.

Here’s what some of them said:

Callum McGregor, Global COO and CFO at Westcon-Comstor

Callum McGregor, Westcon-Comstor
Callum McGregor

If you could undertake a secret, two-week apprenticeship at another distributor to see how they roll, which would you choose?

Pax8 is a company with an interesting model and positioning. Like Westcon-Comstor they are redefining the role of distribution for the cloud marketplace era.

View Westcon-Comstor profile here (free members only)

Which peer would Giacom’s Nathan Marke like to drop in on in the capacity of an undercover apprentice? See next page…

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