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Home AI

Will AI dent MSP hiring rates? MSP leaders disagree

Channel partner leaders harbour mixed views on how AI will shape their hiring and expansion strategies

Oxygen staff by Oxygen staff
30 April 2026
in AI, Tech trends
Will AI dent MSP hiring rates? MSP leaders disagree
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As the numbers in our recent Fast-Growth 50 2026 report show, MSPs are continuing to add headcount against a tough market backdrop.

But will they start to look more to AI, and less to human employees, to support their future growth?

The Fast-Growth 50 leaders we caught up with harboured mixed views…

View Fast-Growth 50 here.

Will AI will curb your rate of hiring?

Yes

Richard Maynard, Wessex IT

Richard Maynard and Andrew Sewell, Wessex IT
Richard Maynard and Andrew Sewell, Wessex IT

In the near term, and for high-growth companies, we think AI is going to be a productivity booster – that means doing more with the same team. This will weight on our demand for new hires – and for white-collar workers everywhere.

Where did Wessex IT rank in Fast-Growth 50? Find out here

Stuart Fenton, CEO of Ingentive

Stuart Fenton, Ingentive
Stuart Fenton

The correlation between headcount growth and revenue growth is broken because of AI. We are no different. We need half the resources in back-office functions than would have needed even three years ago. We already have a number of agents performing tasks in the business and this will dramatically increase through 2026.

Where did Ingentive rank in Fast-Growth 50? Find out here

Mark Sweeny, CEO of de Novo Solutions

Mark Sweeny, de Novo Solutions
Mark Sweeny, de Novo Solutions

Yes, we have already started making early inroads into how we adopt and integrate AI into our everyday working practices as well as our product development. Whilst we will still grow, it will not be at the levels we have seen to date. 

Where did de Novo Solutions rank in Fast-Growth 50? Find out here

Ian Snow, CEO of Central Technology

Ian Snow, Central Technology
Ian Snow

Yes. Our goal is to decouple revenue growth from headcount growth. Automation and AI will reshape how MSP teams operate, so growth will look different with more efficiency and new roles emerging.

Where did Central Technology rank in Fast-Growth 50? Find out here

Sohin Raithatha, CEO of Redsquid

Vince Mignacca, Co-Founder, Sohin Raithatha, CEO and Co-Founder, Redsquid
Vince Mignacca, Co-Founder, Sohin Raithatha, CEO and Co-Founder, Redsquid

They allow us to automate routine processes, respond faster to customer needs and scale services without necessarily adding headcount at the same rate.

Where did Redsquid rank in Fast-Growth 50? Find out here

No

Tony Crawley, CEO of Synyega

Tony Crawley, Synyega
Tony Crawley, Synyega

Unsurprisingly, this came up on a recent analyst call.

Imminently, AI will automate some lower-level analysis but the governance and financial complexity it introduces means demand for experienced specialists is actually increased rather than decreasing.

Where did Synyega rank in Fast-Growth 50? Find out here

Matt Dunn, Sales Director of Original

Matt Dunn, Original
Matt Dunn, Original

Quite the opposite. AI is creating entirely new categories of work and customer demand. We see it accelerating our growth, not replacing it.

Where did Original rank in Fast-Growth 50? Find out here

Emma Carter, CEO of WestSpring

Emma Carter, Westspring
Emma Carter, Westspring

AI changes where we add headcount rather than whether we add it. If we use AI well, it should help our team do higher-value work and keep service consistent as we scale.

Where did WestSpring rank in Fast-Growth 50? Find out here

Daniel Bumby, MD of Simoda

Daniel Bumby, Simoda

AI changes where we hire, not whether we hire. We’re investing more in higher‑value skills – consulting, architecture and technical – rather than pure operational roles.

Where did Simoda rank in Fast-Growth 50? Find out here

Steve Snowden, CEO of Snowden Consulting

Steven Snowden, Snowden Consulting
Steven Snowden, Snowden Consulting

I think certain roles may change, but all going well we will continue to grow at a similar rate – it’s a big world, and not everything will be AI regardless of what social media may have us believe.

Where did Snowden Consulting rank in Fast-Growth 50? Find out here

Tags: Central Technologyde Novo SolutionsIngentiveOriginalRedsquidSimodaSnowden ConsultingSynyegaTopWessex ITWestSpring
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