Advania’s CEO claimed midmarket customers are increasingly selecting it as their “end-to-end IT partner” as she unveiled double-digit 2024 growth.
Partly thanks to its double swoop on UK targets Servium and CCS Media, the Nordic powerhouse says it saw net revenue jump 11.3% to SEK 15.1bn (£1.18bn) last year.
That total rises to SEK 18.4bn (£1.44bn) if the two acquired firms’ full-year contributions are factored in.
“Increasingly, our mid-market customers are turning to us as their end-to-end IT partner,” Advania CEO Hege Støre stated.
“They want to ensure operational stability while preparing for the next wave of digital transformation — and we’re uniquely equipped to help them do both.”
Backed by Goldman Sachs Asset Management, the Microsoft, VMware, HPE and Cisco partner characterises itself as a “leading Northern European IT services provider”. It employs 4,800 staff at offices in Sweden, the UK, Norway, Iceland, Finland and Denmark and offshore hubs in South Africa, Poland, Serbia, and Sri Lanka.
Advania’s repertoire spans managed services, cloud platforms, cybersecurity, consulting, infrastructure solutions, and value-added resale of hardware and software.
UK rampage
Sweden-based Advania first expanded into the UK in late 2021 via its acquisition of Microsoft-focused MSP Content+Cloud.
But its UK arm – which ranked 26th in the recent Oxygen 250 – now looks more like the rest of the group after the acquisition of two reseller businesses last year in the shape of Servium and CCS Media.
The UK business – which now serves 9,500 customers and boasts runrate revenues of over £450m – has an “opportunity for hyper-growth” this year, UK CEO Geoff Kneen recently asserted.
“If we see stronger market conditions, now we can take the breadth of service offerings to 9,500 customers I think we have the opportunity for hyper-growth,” Kneen told IT Channel Oxygen in December.
In February, CCS Media and Servium’s respective leaders, James Hardy and Paul Barlow, were handed roles in Advania’s UK top team as it commenced its integration of the two businesses.
“With these businesses now fully integrated and an improved capital structure following our successful debt repricing in the first quarter of 2025, we are entering the year with solid momentum and the flexibility to support continued investment and long-term growth,” Advania CFO Henrik Schibler stated.
