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Home Vendor

Dell ‘becoming leaner’ amid reorg

Hardware vendor moves to rejig go-to-market teams

Oxygen staff by Oxygen staff
6 August 2024
in News, Vendor
Dell logo
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After cutting 13,000 staff last year, Dell is shaking things up with a further go-to-market reorganisation.

According to a Bloomberg report, Dell sales chiefs Bill Scannell and John Byrne emailed staff yesterday to confirm “we are getting leaner”.

A statement Dell sent to IT Channel Oxygen, read:

“Through a reorganisation of our go-to-market teams and an ongoing series of actions, we are becoming a leaner company. We are combining teams and prioritising where we invest across the company. We continually evolve our business so we’re set up to deliver the best innovation, value and service to our customers and partners.”

According to the Bloomberg report, the PC, printer and server vendor is creating a new group focused on AI and changing how datacentre sales are approached.

Dell announced a major change to its storage go-to-market strategy last August, as it moved to a 99% partner-led model for this area of its portfolio.

The move came after Dell downsized its own workforce earlier in the year, with partners including CAE Technology among those to pick up some of the impacted staff.

The latest reorganisation comes despite Dell returning to revenue growth in its most recent quarter, amid a boom in shipments of AI-optimised servers.

The news comes after Intel last week announced plans to cut more than 15,000 jobs.

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