Role: Co-founder and Director, Inform Team
What’s been your business high point of the last 12 months?
Seeing AI move from theory into serious client conversations, and into agentic solutions that change how work gets done. The mood has shifted from “what is this?” to “how do we make this useful, safe and valuable for our people?”
Name one thing your company is looking to achieve in 2026
We want to help more organisations understand what their AI-human workforce could look like, then turn that vision into practical, people-focused change. That means confident adoption, clear governance and new ways of working that create value.
What keeps you awake at night as a partner leader?
The pace of change. Clients feel pressure to move quickly, but real progress comes when people, process and governance move with the technology.
Is AI being over-hyped?
A little. The headlines are loud, but value starts with context: the right problem, the right use case and the right human input around it. That’s when AI becomes useful, trusted and worth the investment.
What’s been your most successful internal AI project to date, and why?
Embedding Copilot into how we shape ideas, draft content and prepare client work. The time saving helps, but the bigger win is sharper thinking earlier in the process.
Can you share a surprising prediction about how UK IT channel partners will evolve over the next five years?
The strongest channel partners will become change partners first and technology partners second. Clients will value the people who can understand their context, adapt solutions around it, and answer: “What should we do differently now?”
Which tech gizmo could you not function without?
Noise-cancelling headphones. The closest thing to a productivity strategy you can wear on your head.
Which three famous people, dead or alive, would you invite to a dinner party?
Ada Lovelace, Billy Connolly and Michelle Obama. That gives you invention, chaos, leadership and a better evening than most panel events.
If you had a warning label, what would it say?
May contain traces of strong opinions, sensible questions and emergency biscuits.
Which tech figurehead has impressed you most this year, and why?
Satya Nadella. He talks about AI with ambition and pragmatism, but keeps bringing the conversation back to work, value and trust.
View the Oxygen Partner Leaders hub, powered by Giacom, here
