Veeam has recruited three “veteran channel leaders” – including a former VMware bigwig – as it seeks to “reaffirm” its commitment to partners.
In a “significant boost to its EMEA channel strategy”, the back-up and recovery bendor has simultaneously recruited Nick McAlister, Charbel Zreiby and Roman Brandl to high-level posts.
New Channel Director UKI McAlister spent nearly 15 years at VMware, most recently as Senior Director, EMEA Solution Partners, Distribution & Partner Go To Market.
Former Dell exec Zreiby has been appointed as Channel Director EMEA East, while Brandl joins as Enterprise Channel Director EMEA.
Veeam 14 months ago pegged its valuation at $15bn as it revealed its ARR had risen to $1.7bn.
The triple exec swoop comes two months after it completed its $1.725bn acquisition of data security and governance specialist Securiti AI.
“With the addition of these veteran channel leaders, we are reaffirming our commitment to our partners and customers,” stated Veeam’s Senior Director of EMEA Channel Sales, Kinda Baydoun.
“Their expertise will be instrumental in advancing our channel strategy -enabling us to create new synergies and develop multidimensional partnerships, especially through deeper engagement with Alliances and GSIs in the Enterprise space.”
