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Home Tech trends

‘Fastest in history’ – Wiz sells $1bn via AWS Marketplace

Israel-based cyber vendor hits ten-figure mark in just 1,478 days

Oxygen staff by Oxygen staff
1 November 2025
in Tech trends, News, Vendor
Wiz team

Wiz team

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Wiz has become the latest cybersecurity ISV to join the $1bn AWS Marketplace club, a feat it claims to have achieved in record time.

In a LinkedIn post yesterday, Wiz’s Global Head of AWS Alliance, Steve Vaughan, characterised moving into ten figures in TCV via the platform as “rarified air” (see bottom).

Although the likes of Snowflake, Trend Micro, Palo Alto Networks, Okta and CrowdStrike have all achieved the same feat (with the latter recently becoming the first to do $1bn in a single year), Wiz hit the mark in just 1,478 days, Vaughan said.

This makes the Israel-headquartered cloud security specialist “the fastest security ISV in history” to achieve the milestone, he said.

Partner portion

The news comes after analyst Omdia updated its hyperscaler marketplace forecasts. It now predicts that spending via this fast-growing route to market will hit $163bn by 2030.

As demonstrated by Presidio’s recent $1bn AWS Marketplace feat, channel partners are pocketing a growing share of the spoils.

The channel will command 50% of hyperscaler marketplace sales by 2027, a figure set to surge to 59% by 2030, Omdia claims.

Wiz founders including Roy Reznik (right). Credit - Avishag Shaar-Yashuv
Wiz founders including Roy Reznik (right). Credit – Avishag Shaar-Yashuv

In a reflection of this trend, Wiz – which launched an EMEA HQ in London last summer – traditionally sold mainly direct via the three major hyperscaler marketplaces, before opting to embrace partners last February.

“Often the trust is held in the partners. They’ve known the customers for five, six, ten years, and the customers want them to be included and to support them on their journey. Now that you can do that in the hyperscaler marketplaces with partners, that’s exactly our sweet spot,” Wiz’s Director of UKI Channels & Alliances, Nick Ross, told IT Channel Oxygen in July.

“Rarified air”

Dubbed the fastest-growing start-up in history, Wiz in March agreed to be acquired by Google for $32bn.

Omdia Chief Analyst Jay McBain dubbed the planned acquisition “an interesting thing to watch”, noting that Wiz “played well on AWS”.

But news of the deal’s progress has gone quiet since it emerged that the US Department of Justice was scrutinising it in June.

“This is rarified air and the level of strategy, execution, collaboration, and discipline it takes to achieve something of this magnitude, especially in the time frame in which we did it, is unparalleled,” Vaughan said of its AWS success.

“I am immensely proud of this accomplishment and am immensely proud of the GTM engine we’ve built here at Wiz.”

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