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From Transactions to Outcomes: The 2026 Channel Playbook

Ross Teague by Ross Teague
29 January 2026
in Partner Content, What The Experts Say
Ross Teague, CEO, Nebula

Ross Teague, CEO, Nebula

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At Nebula Global Services, we’re thrilled to be the associate partner of the prestigious Oxygen 250 Report for the third year running, brought to life by Doug Woodburn and the team at IT Channel Oxygen.

This report isn’t just a list – it’s a snapshot of an industry that’s evolving faster than ever. The IT Channel is no longer about shifting boxes or chasing margins. It’s about creating outcomes that matter, building partnerships that last, and delivering experiences that customers trust.

The numbers tell part of the story: £26.7bn in combined revenues, up 7% year-on-year. Growth is still happening, but the pace is slowing compared to previous years. Why? Because the game has changed. We’re moving from a world of transactions to a world of transformation – where success isn’t measured by what you sell, but by the impact you deliver and the trusted relationships you form.

This report dives into the trends shaping that future. Circular IT is no longer a buzzword – it’s a business model. Sustainability isn’t just good for the planet; it’s good for the bottom line. AI is accelerating at a pace none of us could have imagined two years ago. It’s not hype anymore – it’s here, and it’s redefining how we deliver services, automate processes, and create smarter, more agile customer experiences. And then there’s the continued shift to recurring revenues – predictable, scalable, and essential for resilience. Some partners are even chasing the holy grail of IP creation, turning expertise into products that scale without limits.

However, let’s be real – 2026 won’t be without challenges. Once again Kit shortages are looming, and they’ll test every partner’s ability to plan, pivot, and keep customers moving forward. Those who succeed will be the ones who think differently – who embrace vendor-agnostic strategies, design for flexibility, and combine automation with the human touch to deliver that white-glove experience customers crave.

What excites me most is the mindset shift we’re seeing across the IT Channel. Leaders from Focus Group, Bechtle, Red Helix, Sword, Softcat, SCC, and BCN share their insights in this report, and there’s a common thread: customer success is the new currency. It’s about measuring outcomes, not outputs. It’s about being proactive, not reactive. And it’s about blending technology, talent, and trust to create something truly exceptional.

At Nebula, that’s what drives us every day. We believe in partnerships that go beyond technology. We believe in solutions that deliver measurable impact. And we believe in experiences that customers choose repeatedly because they know we’re invested in their success.

So, as you explore this year’s Top 250, I encourage you to think big. The future of the IT Channel isn’t about playing catch-up – it’s about leading with vision, innovating with purpose, and executing with precision. AI, sustainability, recurring models – they’re not trends, they’re the building blocks of what’s next. And together, we have the opportunity to shape that future.

On behalf of Nebula Global Services, thank you for joining us on this journey. Let’s keep pushing boundaries, delivering outcomes, and building an IT Channel that thrives – not just today, but for years to come.

Find out more about Oxygen 250 2026 here.

This article was produced in association with Nebula Global Services and is classified as partner content. What is partner content? See more here.

Ross Teague, CEO, Nebula
Ross Teague
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Ross Teague is CEO of Nebula Global Services

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