HP is rolling its portfolio of certified refurbished PCs to the UK under the HP Renew banner – in a move hotly anticipated by the channel.
Backed by a limited one-year HP warranty, the certified refurbished devices are designed to deliver “manufacturer-grade devices” to customers while helping them boost circular IT goals and reduce costs.
The arrival of OEM-certified refurbished devices was eagerly awaited by partners we spoke to for the Oxygen Second Life campaign last summer.
Since then, Circular Computing has been continuing to gain traction with ‘remanufactured’ PCs that come with a BSI-backed warranty. Its devices played a pivotal role in a recent £150m DEFRA tender handed to Atos.
Some partners we spoke to felt only refurbished devices certified by the manufacturer itself will have success within certain customer segments, however.
“My belief is that the kind of customers we’re dealing with at an enterprise level will want an OEM’s warranty on a second-user remanufactured device, rather than something that’s coming in from a specialist remanufactured offering,” one partner leader told us at the time.
“We’re aware HP, Dell and Lenovo are all trying to develop that as an offering in terms of taking in what could be grade C technology and bringing that back up to a remanufactured state through a process.”
Revving up Renew
Launched in 2023, HP Renew recently won plaudits from Canalys as the analyst crowned the vendor one of four ‘Champions’ in its latest sustainability benchmarking study.
On the other hand, all the major OEMs’ “financial plumbing” is heavily geared towards selling new, making a quick pivot to second-user problematic, some have argued.
Citing a recent HP Wolf Security study, HP claimed that 41% of IT security decision makers in the UK say data security concerns are a major obstacle when it comes to reusing, reselling, or recycling PCs or laptops. This shows the importance of prioritising refurbished devices that provide assurance that all sensitive data has been scrubbed from the device in a way that can be verified, it said.
Every HP Certified Refurbished PC undergoes data wiping procedures adhering to NIST standards, HP said on this note.
HP claimed that organisations are increasingly adopting sustainable and circular business practices, driven by new regulations, customer commitments and consumer preferences. IT teams are simultaneously grappling with tight budgets, highlighting the importance of lower-cost alternatives to new devices when managing a fleet of PCs, HP added.
“Customers are looking for reliable multi-life devices to implement circular business practices and lower costs,” Ruth Patterson, HP Managing Director for UK&I, said in a canned statement.
“Our portfolio of HP Certified Refurbished PCs are designed to deliver manufacture-grade devices while helping customers reach their goal, with the added assurance that all sensitive data has been scrubbed from the device.”
