Role: Managing Director, commited
What’s been your business high point of the last 12 months?
Acquiring another business and fundamentally repositioning our business to be more assertive to customer needs in a rapidly changing market.
Name one thing your company is looking to achieve in 2026.
A newly affirmed growth trajectory.
What keeps you awake at night as a partner leader?
You have to feel for small businesses given local and macro-economic challenges. In particular, those that are unable to pass any additional operating costs on to the end customer, simply because it would hamper their competitive advantage. This is where efficiencies and growth opportunities delivered by IT can help, but it’s about truly understanding this audience, where and how MSPs like us can dynamically unlock value in a relevant manner.
Is AI being over-hyped?
Yes and No. The opportunity of efficiencies and improvements in customer experience are undoubtable. However, human intervention is critical in appending the power of this technology to make it work in real life scenarios, internally and externally.
What’s been your most successful internal AI project to date, and why?
Work around streamlining ticket triage within the IT helpdesk.
Can you share a surprising prediction about how UK IT channel partners or the UK IT channel will evolve over the next 5 years?
Continued polarisation of the MSP market will see an increasing gap between PE-backed businesses and smaller/one-man-band operators.
Which tech gizmo (hardware or software) could you not function without?
Mobile phone.
Which three famous people, dead or alive, would you invite to a dinner party?
Andy Burnham, Felix Boundgartner, Kurt Cobain
If you had a warning label, what would it say?
Warning; moderately excitable.
Which tech figurehead has impressed you the most this year, and why?
Elon Musk, single mindedly shooting for the stars.
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