Marketing
‘Companies are waking up to the risks’ – European cyber growth hits 13%
Although UK revenues decline 11% amid tough comparison, according to CONTEXT
Resellers ‘should enter the room like Liam Gallagher’, PR expert claims
"Partners sometimes underestimate their own power," Gina Hough tells IT Channel Oxygen
I’m seeing a big shift to partners and ecosystems. Here’s why
Partners and ecosystems are finally at the heart of SaaS growth, according to SheHer's Gemma Telford
Why marketers eyeing authenticity must be all ears
Want your marketing to be on the nose? Listen to the subject matter experts around the business, Louise Mahrra argues
The marketing iceberg: why you’re only seeing the tip
The most effective marketing work often happens in the background, Louise Mahrra argues
Why most marketing plans fail – and how to fix yours
The problem hiding in plain sight
It’s time to act before we lose the skills that power partner marketing
Invest in partner marketing skills before it's too late, Jo Dunkley urges
Pax8 showed up when the room was full, and dropped the mic
“It wasn’t contradictory. It was poetic,” Kristine Konrad says of Pax8’s full-page New York Times ad
It’s time to spring clean your marketing plan
Get ruthless with what's no longer serving you, Louise Mahrra urges
Marketing vanity metrics are so 2024. Do this instead
Louise Mahrra issues a marketing leadership reality check
