Marketing
Marketing vanity metrics are so 2024. Do this instead
Louise Mahrra issues a marketing leadership reality check
The 95:5 rule of marketing: Rethinking growth in the IT channel
Don't fixate on the 5% of B2B buyers who are ready to buy now, Louise Mahrra counsels
5 ways to shift your marketing strategy from fluff to force
Align with business goals, embrace failure and build trust through data, Louise Mahrra urges
‘It was boring’ – Feldman rejects investor life to launch AI-powered marketing agency
Former RedPixe boss vows to “smash iron triangle” with Jam 7
My vision for the future of marketing
Future of marketing lies in blending the precision of AI with the warmth of human connection, Louise Mahrra argues
Vendors: How do you choose which partners to invest in?
SheHer's Gemma Telford shares her advice for vendors looking to tap into the channel's potential
Why IT channel marketing is in a bit of a pickle
IT marketing is fragmented, but it can be fixed, Nathan Selby argues
Why it’s time to ‘flip’ channel marketing on its head
Marketing expert Ali Dodd reveals trend that will have "major bearing on future of the IT channel"
PCM: three letters that will change channel communications forever
Partner Communication Management (PCM) is emerging as the next stage in the evolution of channel marketing technology, Purechannels CEO Glenn Robertson asserts
Can channel marketeers make a friend out of GenAI?
Revere's Chris Scott and Zoe Bevis give their expert advice on how to best harness power of GenAI
