Marketing
Expert’s killer tip as ChatGPT flips IT buyer behaviour
"Businesses need to actively manage what's being said about them in these tools"
The channel’s biggest risk isn’t change, it’s clinging to what used to work
Louise Mahrra reflects on a powerful lesson she learned from a frustrating boardroom meeting 15 years ago
The three states of modern marketing leadership
Louise Mahrra takes inspiration from poetry as she delivers her latest marketing lesson
Search didn’t die. It quietly outgrew its own definition
SEO still matters, but it no longer carries the full load, Louise Mahrra asserts
Why AI won’t save your marketing (if you never fixed the basics)
Louise Mahrra exposes an "uncomfortable truth" about AI
Humanity: the B2B superpower we forgot we had
Louise Mahrra on rediscovering connection, creativity and character in a world obsessed with automation
How channel marketers stay human when the system stops working
Louise Mahrra says the old channel marketing playbook is "broken"
‘The first question clients asked me was: “Are you going?”’ – Revere CEO on Marketbridge sale
“What the channel needs from marketing agencies is shifting," Fiona McKenzie tells IT Channel Oxygen
Winning where AI can’t follow
Businesses that have built their marketing playbooks around SEO now face a new reality, Louise Mahrra asserts
Why boards don’t invest (enough) in channel marketing
Archer's Gemma Telford reveals mic-drop moment
