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Home Indepth

Meet the reseller ‘Barketing Manager’ with his own Instagram account

Is 'Frosty' the ACS Group office cockapoo the ultimate Oxygen ice-breaker?

Oxygen staff by Oxygen staff
31 January 2025
in Indepth, Oxygen 250 feature
Frosty, Barketing Manager at ACS Group

Frosty, Barketing Manager at ACS Group

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This is Frosty, an office cockapoo who holds the position of ‘Barketing Manager’ at ACS Group and has his own Instagram account.

Characterised as ACS’ “most popular team member”, Frosty attends the Bradford-based IT provider’s office every day, and has been credited with improved levels of wellbeing across the business since his arrival in 2019.

The curly-haired canine currently has 234 Instagram followers.

Frosty is also perhaps the ultimate ‘Oxygen ice-breaker’, namely fun facts we featured in every reseller, MSP and IT consultancy profiled in this year’s Oxygen 250.

Download Oxygen 250
Frosty, Barketing Manager at ACS Group
Frosty, Barketing Manager at ACS Group

Thanks to these factoids, you need never be tongue-tied in the presence of these 250 companies again.

Here we round up some of the best.

  • 149th-ranked ACS Group’s office Cockapoo, ‘Frosty’, has racked up 234 Instagram followers.
  • 162nd-ranked Cloud Direct has rugby-playing royalty within its ranks: recently retired England international Vickii Cornborough works as one of its Senior Account Managers.
  • 50th-ranked Babble’s teams work a nine-day work fortnight.
  • The name for 157th-ranked CloudClevr’s latest acquisition, ‘Twisted Fish’, was inspired by an item on a menu in a seafood restaurant in Portugal, MD Ben Woodhouse told IT Channel Oxygen in March. “Some wine may have been consumed,” he admitted.
  • 240th-ranked Support Warehouse gives all its staff a ‘Birthday Day Off’.
  • 245th-ranked Planet IT founders Gavin Jones and Sean Smith were childhood friends, setting up a car-washing business together aged 12 before graduating to IT support.

Oxygen 250 ranks and profiles the 250 largest resellers, MSPs and IT consultancies on our radar by revenue. They racked up combined revenues of £29.2bn in their latest years on record, a 12.6% uplift.

IT Channel Oxygen members can view the report below.

Download Oxygen 250
Tags: ACS GroupBabbleCloud DirectCloudclevrfeaturedPlanet ITSupport Warehouse
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