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Home AI

Most CEOs say AI yielding no returns – study

56% have realised neither revenue nor cost benefits, PwC study finds

Oxygen staff by Oxygen staff
27 January 2026
in AI, News
Most CEOs say AI yielding no returns – study

Image by Gerd Altmann from Pixabay

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More than half of CEOs say they’ve yet to realise either a revenue or a cost benefit from AI, according to a study by PwC.

PwC’s 29th Global CEO Survey quizzed 4,454 CEOs across 95 countries and territories.

Most conceded their companies aren’t yet seeing a financial returns from their AI investments.

Although 30% reported increased revenue from AI in the last 12 months and 26% are seeing lower costs, 56% said they’ve realised neither revenue nor cost benefits.

PwC’s findings come after an MIT report last summer found that 95% of AI pilots at companies are failing.

This is despite a rush on kit for AI datacentres fuelling growing product shortages in the channel.

Tangible AI returns come from enterprise-scale deployments consistent with company business strategy, PwC claimed, adding that its work with organisations suggests “isolated, tactical AI projects often don’t deliver measurable value”.

Those at the vanguard – namely the one in eight achieving both additional revenues and lower costs from – are furthest ahead in building these “foundations”, it claimed.

“For example, 44% of those in the vanguard have applied AI to their products, services, and experiences, compared to only 17% for other companies,” it stated.

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