Salesforce wants to turn farmers, dentists and other industry experts into successful AI app builders in its “largest ecosystem expansion in 18 years”.
Under the “major” partner ecosystem refresh, the CRM giant claims it’s enabling anyone to instantly build, package and sell their own vertical business products on the Agentforce 360 Platform.
Despite last week’s Wall Street-topping Q3 results, Salesforce’s shares are down by more than a fifth in 2025 amid investor jitters over how AI will impact cloud software giants like itself.
Annualised revenue from its Agentforce AI software leapt 330% to over $500m during the quarter, Salesforce stressed, with reports even suggesting CEO Marc Benioff may want to rebrand the entire company under the Agentforce banner.
In today’s announcement, Salesforce claimed AI is powering a new kind of builder that includes ranchers, lawyers, financial advisors, healthcare leaders, manufacturers and nonprofit operators.
“We are entering a phase where expertise is more valuable than code,” said Brian Landsman, CEO, AppExchange & Global Partnerships, EVP, Salesforce.
“When expertise becomes a product, whether it is managing livestock, resolving patents, or optimising shipbuilding, it shows how much potential exists once you give people the right foundation.”
“Eliminating the roadblocks”
Getting from “concept to customer” is typically a complicated process, Salesforce claimed, however.
According to the CRM giant, most prototypes created by vibe tools break once real security, storing customer data and global scale enter the picture, while infrastructure platforms leave developers having to assemble and maintain everything themselves.
As you might expect, Salesforce thinks it has the answer – it claims it can “eliminate the roadblocks” to building revenue-ready AI applications.
With Agentforce 360, Marketing Cloud Growth & Advanced, Financial Services Cloud, Automotive Cloud, Trusted Services, Salesforce Foundations, and Data 360, builders can build on and white label “two decades of platform improvements” to create and sell commercial agents and applications, Salesforce claimed.
“When they are ready to go to market, builders can price and package with flexibility, sell through AppExchange, automate provisioning and billing, and gain real-time consumption insights,” Salesforce added.
“Just as we have done for thousands of builders over the last twenty years, Salesforce is expanding the Platform again to meet this new wave of experts where they are.
“Today marks the largest expansion of the Salesforce Platform since Force.com launched eighteen years ago’.”
