UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Partner

Softcat pleased as punch as it revamps purple logo

Revamped branding debuts at new Birmingham office following "positive" Q1

Oxygen staff by Oxygen staff
23 November 2024
in Partner, News
Softcat new branding
Share on LinkedinShare on Twitter

Softcat has tweaked its distinctive purple logo as it confirmed it remains on course for another year of double digit growth.

The LSE-listed reseller revealed a glimpse of its new branding as it cut the ribbon on its new Birmingham office. Its official logo and brand colours remain purple (albeit using different shades of the colour, and a revamped font – see here).

The brand refresh came as Softcat said it had “performed well” during the first quarter of its fiscal 2025.

Its progress in the three months to 31 October 2024 was “consistent with the outlook provided in our full-year announcement, for double-digit gross profit growth together with high single-digit operating profit growth in FY2025”.

Graham Charlton, Softcat

“I’m pleased to report another positive performance in the period. As expected in the year to date, customer demand trends have remained largely consistent with those seen in the prior financial year,” CEO Graham Charlton said in a trading update.

“Core mission remains unchanged”

Softcat said it had consulted customers, partners and its own staff to devise its new look, with the object to “create a brand that could better reflect Softcat”.

“This brand refresh sets us up for our next phase of growth and is fit for a global presence,” Fiona Cooke, Marketing Director at Softcat stated.

The Marlow-based reseller’s new Birmingham outpost is the first to have been decked out in Softcat’s new colours and logo.

One minute’s walk from its previous Birmingham location and 3,188 sq ft larger, the Billiards Building office was “designed with employee satisfaction and sustainability in mind”. 

It includes a well-being room, a breakout area with a pool table, table tennis table, and dartboard, plus banks of electric standing desks.

“While the brand refresh marks an exciting new chapter for Softcat, the company’s core mission remains unchanged,” Charlton stated.

“We continue to prioritise building strong relationships with customers and partners, delivering innovative solutions, and fostering a culture of excellence and inclusivity.” 

Tags: featuredSoftcat
Previous Post

‘We’re a £100bn industry nobody’s heard of’ – Oxygen Influencers contemplate IT channel’s anonymity issue

Next Post

Is AWS Marketplace a ‘distributor’? 21 distribution leaders have their say

Related Posts

Elisha Kirkham, Softcat
Careers & Skills

‘How’s this not been done before?’ – channel talent pros unite to tackle common challenges

30 May 2025
Klaus Schlichtherle, Infinigate
Distributor

Infinigate outgrows its 11 major peers, reaffirms €5bn target

29 May 2025
‘By far the most important factor’ – analyst on Softcat’s share surge
News

‘By far the most important factor’ – analyst on Softcat’s share surge

28 May 2025
Westcon Comstor HQ
Distributor

Cyber generates more than half Westcon-Comstor’s sales for first time

27 May 2025
v
Big Interview

‘We redesigned the whole business’ – LIMA CEO on services reinvention

27 May 2025
Matt Jones, Cisilion
People Moves

Cisilion keeps up with the Jones in quest for £100m

22 May 2025
Geoff Kneen, Advania
M&A

Advania ‘not throwing baby out with bathwater’ as CCS Media and Servium rebrand date looms

21 May 2025
Comet logo
M&A

Misco sells Comet to focus on core business

21 May 2025
Next Post
14 distribution bosses reveal which peer they would secretly spy on

Is AWS Marketplace a ‘distributor’? 21 distribution leaders have their say

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen